Tag: analysis

VF Corp Q1 Results Show Outdoor and Action Sports Up 2%, Vans Leading with Revenues up 16%

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VF Corporation released their Q1 financials on May 1, 2015, with the Outdoor and Action Sports categories leading the way. Check-out our latest 15th Annual Spring Youth Culture Study 2015 for more information about how the VF brands rank in preferences among today’s youth culture. Here are more highlights from VF: “We remain confident in […]

Label Networks is on Twitter!

Want to follow Label Networks%uFFFD global youth culture street reporters and researchers? Need the 140-word inside scoop fast? Here%uFFFDs your chance.

Trade Show Season Prep Part 3: Trade Show Lead Generation, Marketing Materials, Follow-up -How to Make the Most of Limited Funds Towards Getting Your Brand Noticed

Keepsakes for buyers and media are a good idea but bigger is not always better. Other than a postcard or marketing kit flyer, if you have cool buttons or pins that are designed and include your URL on them these tend to create a viral marketing buzz. Here are other good give-aways that work well but are not all that expensive:

Changes in Social Networking Patterns among American Youth Culture in Last 6 Months Indicate New Market Opportunities Changes by Demographics

Fresh data and analysis being released for Label Networks’ Spring Global Youth Culture Study 2008 indicates great changes in communication and networking patterns among 13-25-year-olds in North America. In this story, we concentrate on the usage patterns of young people when it comes to Social Networks and Updating one’s Personal Profile Page.

ISPO Summer Trade Show in Munich Canceled After 35 Years

It doesn’t come as a shock really that ISPO Summer Trade Show, created by the massive marketing and communications company Messe Munchen GmbH in Munich, Germany, announced on March 6th that they would be canceling their summer sports trade show.

Levi Strauss Launches Mobile Phone”The Original” Marking Another Smart Fashion-Technology Crossover Strategy

It was announced last September that Levi Strauss in Europewas going to launch their own mobile phone, but now it’s on the market officially as of this month with limited edition pieces such as the distinctive red-tab colored top with personalized etching sold in concept boutiques such as Collette in Paris.

Ecomm Store The Buyble by Rule of Next Launches with”New York State of Mind” Theme Changing the Concept of What’s Possible in an Online Store Street Fashion Experience

Online retail is clearly the wave of the future, but it takes creating an underground movement with a solid database to start a truly credible ecommerce following, not to mention a select grouping of key brands, excellent backend system that can handle commerce, and of course, a connection to the street fashion scene itself. So when Robert Rosenthal, owner of the contemporary street fashion chain called Next out of Cleveland, decided to expand his well-established brick %u2018n mortar stores’ shopping experiences online, he sought for a unique solution that matched his progressive retail aesthetics, which is where Jay Yoo comes in.

Denim Directions in Europe Data on Purchasing Patterns: What This Means for the Changing Size of Market -Part 1

Denim is at the vortex of fashion and is a quintessential piece of European youth culture, often defining the new trends in “lifestyle” just by what’s moving in or out of popularity in denim. As Bread & Butter Barcelona takes place January 16-18 introducing new styles and trends in denim in particular, Label Networks Europe takes a look at top trends from a consumer perspective of what’s happening in the streets overall based on data and analysis from the UK, France, Italy, Spain, and Germany. In Part 1 of our Denim reports from Europe, we look at trends overall, with data on top brands in next week’s report.