Tag: analysis

London%u201CCred-Report” Provides Street-Level Insight on Top Fashion Accessory Trends to Expect this Season

Each year, Label Networks includes “Cred Reports” with our data analysis which provides additional qualitative research to give insight into leading-edge trends that are popular or gaining popularity in each country or specific city. The Cred Reports are written by Label Networks in-field researchers and reporters as well as top young people who can see the state of trends within their country or city from a broad and insider perspective. These Cred Reports provide a unique addition to the quantitative data results and Macro Trend Editorial Summaries in our overall country studies. In this week’s story, we take a look at the Fashion and Accessory section of the London Cred Report for this season.

London%u201CCred-Report” Part 2 Provides Street-Level Insight on Top Social Activities, Entertainment, Trends Taking Placeamong New Subcultures Across the City

Each year, Label Networks includes “Cred Reports” with our data analysis which provides additional qualitative research to give insight into leading-edge trends that are popular or gaining popularity in each country or specific city. The Cred Reports are written by Label Networks in-field researchers and reporters as well as top young people who can see the state of trends within their country or city from a broad and insider perspective. These Cred Reports provide a unique addition to the quantitative data results and Macro Trend Editorial Summaries in our overall country studies. In this week’s story, we take a look at the Social Activities section of the London Cred Report for 2008.

%u201CWhich best describes how you feel about the United States in terms of the environment your future?”

When asked “Which best describes how you feel about the Untied States in terms of environment?” among 13-25-year-olds across more than 5,000 people from a representative sampling within our second annual Humanitarian Youth Culture Profile Report, one of the most interesting results is by age demographics:

Maverick’s Big-Wave Surf Championship Goes Off in Half Moon Bay with Pummeling 30-Foot Swell; What This Means for Sports TV Viewership Among Youth Culture Surfing

On Saturday, January 12th after months of tracking the patterns of Mother Nature and officially receiving a greenlight less than 48 hours from Contest Director Jeff Clark, the 2007/2008 Mavericks Surf Contest

Volcom Acquires Electric Visual Evolution for $25.25 Million -Label Networks Takes a Look at What This Means Where the Brand Ranks Among Youth Culture Opportunities for Growth Based on Demographics

On January 16th, Volcom announced their all-cash offer to acquire Electric Visual Evolution -one of the hottest sunglass brands in action sports, known for their lightening bolt logo. Under the terms, Volcom will pay Electric shareholders $25.25 million. Volcom says that Electric will remain a stand-alone brand as a subsidiary of Volcom.

%u201CWhich of the following affects you most in your daily life?” -Label Networks’ Humanitarian Youth Culture Profile Report Reveals Top Concerns Including Gas, Education, Domestic Violence, Economy, More

Label Networks has asked a very important question to North American youth culture markets: “Which of the following affects you most in your daily life?” Results are part of our new Humanitarian Youth Culture Profile Report (also known as the Green Marketing Report by subscribers) that looks at humanitarian, environmental, and lifestyle issues effecting young people mostly.

ASR Runway Fashion Show Part 2: Glimpses of Fashion from Skate, Snow, Surf Lifestyle Apparel Indicate Refreshing Sporty Styles in Skinny Denim, PeaCoats, 90s Belts Dresses

In Part 2 of the ASR Fashion Show story from the trade show last week, January 24-26 in San Diego, Label Networks delivers images of top brands in action sports and trends in lifestyle apparel relating to this industry.

Winter X Games Wraps Up with Show-stopping Performances by Shaun White, Gretchen Bleiler; Label Networks Compares Sports in X Games to Favorite Sports to Watch Among Youth Culture

It was a crazy action sports weekend with ASR and Agenda ending in San Diego, and the Winter X Games wrapping up Sunday, January 27th in Aspen. As snow blanketed the mountains in Colorado, ESPN delivered a tight package of winter action sports drama with Shaun White stomping the Men’s Superpipe with a frontside big air, front and backside 1080’s, and a frontside 1260 at the very bottom of the pipe, beating out Japanese phenom Ryo Aono.

Youth Olympic Games Narrow Prospect Cities to Moscow Singapore Olympics Try to Get Relevant, Connect with Urban Culture; Launch of the YOG Winter Games (without Snowboarding)

While I may be the only one who’s reading the International Olympic Committee Reports these days about the launch of the Youth Olympic Games, there’s some fresh news to note that again makes the Olympic Committee sound incredibly antiquated. As we’ve noted in the stories below as we continue to track what’s going on with the development of the Youth Olympic Game movement (YOG), new revelations by the old-boys network has come to light in a recent report.

Mobile Conference NATPE Indicates Demand for Content is Most Important; Label Networks Quantifies What Key Features Type of Content is Most Desired by 13- 25-year-olds

Among top trends coming out from the NATPE Conference that took place in Las Vegas last week is that marketers are realizing that content is a key feature that’s driving the marketplace. As agencies continue to struggle with reaching end users via ads on mobile phones, it’s the producers of content that are making the connection. Some say this is a result of the iPhone and iPod generation, however as we’ve tracked at Label Networks globally across 13-30- year-olds in North America, Japan, China, and Europe -and in some cases, for the past 8 years -there are more reasons for the changes in key features demanded.