Tag: DC

Go Skateboarding Day June 21 Brings Out New Ideas for Uniting the World—Here’s the DC Plan

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World Skateboarding Day often energizes brands and skaters with excellent new ideas for bringing out the stoke of board sports through new ways of connection across the globe. Specifically, we wanted to point out what DC plans to do for Go Skateboarding Day in June 21, 2015. They are planning a Global Skate Jam! which […]

Quiksilver, Roxy, DC Q2 Results Down; Shares Plunge Heavily

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There’s no doubt that Quiksilver, and its other brands Roxy and DC, are in deep water. Yesterday, May 3, 2014, when the surf-brand announced its Q2 results, shares plunged 41% to $3.41. According to an article in the Los Angeles Times, “There is an expectation that business will continue to be challenged in the near […]

Quiksilver’s Mervin Sale Completed for $58 Million, Now Divesting Hawk Designs, Moskova, Surfdome Shop, Plus the State of Action Sports

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They call it their “profit improvement plan” to streamline the brand, and focus, but another way to put it is that Quiksilver, once the kingpin of surfing and action sports, has had to deal with a harsh wake-up call that they simply aren’t popular with their once-core market of teens. Quiksilver hasn’t turned a profit […]

Brand Round-up: Volcom Moves Into Footwear; Quiksilver Shifts Focus to Core Strengths, Changes Management

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Volcom is taking advantage of it’s PPR family by moving into creating a footwear line, including boots, with the assistance of fellow brand Puma. After 22 years of offering sandals only when it came to footwear, the skate, surf, brand is moving into Vans-like territory featuring a range of styles lowtops, hightops, boots, and an […]

Quiksilver’s Major Cuts Include Athletes, Staff, and Brands

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So far, limited information is available, but word leaked from the Quiksilver’s Huntington Beach headquarters yesterday, according to Transworld Business, is that it was another grim day for action sports. According to latest news, Quiksilver has cut Quiksilver Women’s, Quiksilver Girls, and DC has cut DC Women’s. In addition, the surf team from Quiksilver has […]

We Can He Heroes Campaign at WonderCon X DC Comics Another Good Example of Text-to-Give Campaign

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WonderCon has descended on Anaheim, CA, at the Convention Center bringing with it tens of thousands of diehard comic fans and super-hero wannabes. Often considered the little brother of the bigger Comic-Con that sells out a year ahead of time, WonderCon has become a hot ticket in its own right as it enters its 26th […]

Quiksilver Reports 10 Percent Revenue Increase in Fourth Quarter, Big Thanks to Roxy, Plus New President of Retail

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Quiksilver Team Rider Kelly Slater winning his 11th ASP World Champ Title. Photo by ASP.On December 15, 2011, Quiksilver, which has had a tough time of things during this recession, announced revenues grew 10% to $545.2 million compared with $495.1 million in the fourth quarter in 2010. Consolidated net revenues for the year grew 6% […]

Sneaker Report 2011 -Label Networks’ Analysis on Top Styles, Colors, and Reasons Why Certain Brands Now Resonate with Youth Culture More Than Others

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Three distinct movements among a new generation of consumers are changing the course of footwear trends, particularly sneakers. Here’s what’s going on.

Agenda Trade Show -Forum for Action Sports and Streetwear Brands Goes Big as the Kick-off to Fashion Trade Show Season Starts

Agenda proves that it was time for a new crossover show between action sports, streetwear, footwear, and denim. Here’s to taking it to the next level.

The Decline of the Action Sports Lifestyle -A Wake-up Call to an Industry That Still Thinks Its Hot

Comparing youth consumer insights over 9 years, Label Networks reveal which demographics, brands, and retailers are in decline and why, plus which sports and lifestyles are poised to pop.