Label Networks is pleased to have provided research information and analysis as a part of the SnowSports Industries of America (SIA) stage one project for the Downhill Consumer Intelligence Project (DCIP). Utilizing our research about what 13-25-year-olds think about various aspects of snowboarding, action sports, downhill skiing, perceptions, attitudes, buying patterns, spending, and the changing […]
Youth Culture Study Reveals Significant Changes in Market Trends and Opportunities in Fashion, Footwear, New Media, Technology, Communication, Entertainment, Sports, Spending, and More
%u201CWhich best describes how you feel about the United States in terms of the environment your future?”
When asked “Which best describes how you feel about the Untied States in terms of environment?” among 13-25-year-olds across more than 5,000 people from a representative sampling within our second annual Humanitarian Youth Culture Profile Report, one of the most interesting results is by age demographics:
Volcom Acquires Electric Visual Evolution for $25.25 Million -Label Networks Takes a Look at What This Means Where the Brand Ranks Among Youth Culture Opportunities for Growth Based on Demographics
On January 16th, Volcom announced their all-cash offer to acquire Electric Visual Evolution -one of the hottest sunglass brands in action sports, known for their lightening bolt logo. Under the terms, Volcom will pay Electric shareholders $25.25 million. Volcom says that Electric will remain a stand-alone brand as a subsidiary of Volcom.
Denim Style Trends for Summer Fall ’08 for Youth Culture Markets Differ from What Some Expect in the Industry as Different Influences Price Points Determine Directions
Trends in denim preferences for this summer and fall will be greatly affected by how denim brands re-define their meaning of “premium” and adjust price points that attract the greatest percentage of targeted buyers, and what young people consider fashionable moving into the new season.
%u201CDoes music have an impact on the types of products that you buy?” Label Networks Reveals the Impact of Music on Youth Market Demographics
The impact of music and musicians measured within Label Networks’ Sponsorship and Advertising Effectiveness Profile Report 2008 reveals where preferences and influences can be most effective within targeted demographics.
Psychodemographics of American Youth Culture Reveal How Self-Descriptions Change with Age, plus Differences Between Females vs. Males and What Attracts Them Most
Psychodemographic traits help marketers, advertisers, and sponsors target effective campaigns. In this story, Label Networks reveals new personal self-descriptions of the American youth market, quantifying how certain ads that match lifestyle characteristics resonate most.