Label Networks is pleased to have provided research information and analysis as a part of the SnowSports Industries of America (SIA) stage one project for the Downhill Consumer Intelligence Project (DCIP).
Utilizing our research about what 13-25-year-olds think about various aspects of snowboarding, action sports, downhill skiing, perceptions, attitudes, buying patterns, spending, and the changing digital lifestyle of the youth marketplace from 2006 to 2014, we worked with SIA to deliver key insights in order to revitalize the state of the industry.
In this story, we take an in-depth look at still more of our findings and the riveting results from a deep dive comparison in changes in demographics of snowboarders and would-be snowboarders and what’s reshaped many of the reasons why the industry has changed. The discoveries in terms of which demographics lost traction the most, and why, as well as steps for getting new demographics back on board, reveal where the key opportunities lie. These types of discoveries are vital for the snowboarding industry, but also provide a blueprint for other industries struggling with a fractured system dealing with the challenges of an ever-changing global youth marketplace.
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