News from Nikita Clothing and Bonfire Snowboarding: Nikita Clothing and Bonfire Snowboarding are pleased to announce the addition of Vicki Vasil as brand manager. Vicki will be based in Portland, Oregon, headquarters for both brands, and work closely with the design teams, including Nikita Founder Heida Birgisdottir, who is based in Reykjavík, Iceland. Vicki most […]
Nikita and Bonfire Snowboarding Welcome Vicki Vasil as New Brand Manager
Surf Round-up: Kelia Moniz Wins Swatch Pro China Longboard Title; Second Jewel of Vans Triple Crown Kicks-off on North Shore; Nike Pulls-out of Surf; Quiksilver Edie Aiku Opens; RedBull Jaws Underway
Tis the season for big waves across some of the hottest surf spots in the world, and with it comes major action in beautiful competitive settings among the world’s top surfers. First, Kelia Moniz won the ASP Women’s World Longboard Title at the Swatch Girls Pro in Wanning, Hainan Island, China last week, November 25, […]
Japan Round-Up: Tokyo Girls Collection 2011 Attracts 25,000, Partners with Google for Live Stream; X Japan’s Yoshiki Brings Marilyn Manson to Walk Runway for Yoshikimonos Collection
Keep A Breast Foundation’s 10th Anniversary with Save Our Sisters Exhibition of Artistic Breast Casts of Surfers Painted by Surfer-Event Attracts Who’s Who of Surfing, Street Artists, Industry Players
Keep A Breast is an example of a successful non-profit in youth culture, having raised awareness about breast cancer for young people through art and now, the launch of their Non Toxic Revolution.
Billbong’s Swimsuit Fashion Runway Show at Design for Humanity Showcases Homage to Roots Plus Modern Elements
One of the more modern swimsuit shows we%uFFFDve attended, Billabong%uFFFDs Design for Humanity show illustrated their design team%uFFFDs cut-and-sew expertise.
Japan Retail Round-up: MCommerce Scene Continues with Tokyo Girls Collection Collaboration and Uniqlo; Plus Fast-Fashion Retailer Forever 21 to Launch in Japan
New solutions for retail via mcommerce continue to come from Japan. Plus fast-fashion from the USA is now entering Japan.
Coachella Valley Music & Arts Festival Brings-Out Fresh Line-Up of Music and Officially Kicks-off Summer 09 Festival Fashion Trends
Highlights from the kick-off of music festival season provides a sneak peak inside entertainment’s best upcoming music and arts performances.
Tokyo Girls Collection Once Again Successfully Combines Runway Fashion and Real-time Ecommerce Solutions Via Mobile Phone Buying in a Fun and Entertaining Atmosphere
Here’s one solution to making money in fashion -open runway shows and direct buying via mobile phones.
Collaboration Round-up: Married to the Mob X Nike; Lanvin X Acne Jeans; Dr. Dre X Monster Cable Headphones; Shoes-up Magazine X Lacoste; Baby the Stars Shine Bright Japanese Brand Pop-up in Colette Paris
Collaborations across cultures continue to create new niches and successful branding strategies while keeping must-have consumerism alive.