Story and Photos by Kathleen Gasperini and Tom Wallace The Agenda Trade Show in Long Beach, CA, January 5-6, 2015, featured inspiring designs, brisk business, and a coming together of the best in action sports-inspired and streetwear fashion, footwear, accessories, and wearable technology. With an industrial theme made of a mix of barrels, pallets, and […]
Missoni for Target Starts Masstige Frenzy -First Shuttering Pop-up at Bryant Park From Sold-out Situation to Today’s Online Debut Taking Target Offline
Agenda Trade Show NYC Brings Streetwear and Action Sports-Inspired Apparel and Footwear Together Into a Vibrant Gathering of Business and Networking
One of the busiest shows during men’s fashion trade show week in NYC, Agenda’s 3-floored event proved this genre is still in high demand.
Cool Collabs of the Month: Hurley by Pendleton, Karl Lagerfield’s Ruby Motorcycle Helmets; H&M’s Launch with Sonia Rykiel
While collaborations abound, here are some of our faves of the month that we think will inspire given the variety of industries, locations, and subcultures that they cover.
Underground Trends About to Pop -Secrets By Core Fashionistas Revealed in our Quick Round-up from Trade Show Sightings
One of the best things about fashion trade shows are the gems of upcoming trends you can discover from the people who attend. Here are 5 you should know about.
Bread & Butter Barcelona Trade Show Wrap-Up: Denim Brands, Big Business, Bowler Hats Re-introduced, 99,500 Exhibitors, Buyers, Fashion Players Attend
Bread & Butter Barcelona wrapped up last week, January 18th to rave reviews by most who attended, which reached more than 99,500 -a 20% increase from last year. As a leading-edge trade show particularly for denim, upper urbanwear, sportswear, and street fashion brands, B&B has also gained a reputation for its unique approach to creating beautiful themes and aesthetics within each hall resulting in an atmosphere that is conducive for business and inspiration.
Jockey Hat-The New Lid In Town
Move over fedoras, fitted caps, and crocheted “get crafty” hats, a refreshing change of headwear is soon to hit the market: jockey hats. Created in various materials and designs such as paisley, plaids, even Hawaiian flowers, the street version of the real thing is sure to make a hit on the heads of youth culture this summer and fall.
Volcom Acquires Electric Visual Evolution for $25.25 Million -Label Networks Takes a Look at What This Means Where the Brand Ranks Among Youth Culture Opportunities for Growth Based on Demographics
On January 16th, Volcom announced their all-cash offer to acquire Electric Visual Evolution -one of the hottest sunglass brands in action sports, known for their lightening bolt logo. Under the terms, Volcom will pay Electric shareholders $25.25 million. Volcom says that Electric will remain a stand-alone brand as a subsidiary of Volcom.