It’s been a tumultuous ride for the kingpin of fashion weeks, the New York Fashion Week, over the past few months. And today, it was announced that their title sponsor, Mercedes-Benz has pulled out of the title sponsorship role. In addition, WME-IMG which owns Mercedes-Benz Fashion Week said it is acquiring their rival, Made New […]
New York Fashion Week’s Big Changes: Mercedes-Benz Pulls Out, New Location Undetermined, Made Gets Acquired
Surfing Round-up: Kelly Slater Launches Drink Brand Purps; ASP Hires Chief Commercial Officer and Opens NYC Office; Vans US Open of Surf to Kick-off in Huntington Beach
There’s another new nutrition drink on the market and this time, it’s coming from surfing’s kingpin, Kelly Slater. Called Purps (rhymes with burps), the packaging fonts and website are in purple, illustrating four different sized bottles/shots of beverage choices. Slater is among the brand’s founders, along with scientist Dr. Chris Schaumburg, and designer PM Tenore. […]
Vans Round-up: Sells Pro-tec to Dye Precision; Partners with IMG to Increase Content Coverage; Set to Launch Vans Triple Crown of Surfing
Vans has recently had a lot going on, from the ramp-up to surfing’s crowned-jewel events at the Vans Triple Crown of Surfing on the North Shore of Hawaii, to their recent announcements that they’ve sold Pro-tec protective gear to Dye Precision, and entered into a new media partnership with IMG to increase their content coverage. […]
Fashion Week Video Game Launch Brings Virtual Experience to Fans of Fashion
505 Game publishers have teamed up with fashion experts to launch a video game that could be better than the real thing.
Gap Profits Fall, But Pushes Ecomm Plan and Return of Khakis; Aeropostale Blows Doors (in a good way); CFDA Announces Retail Revitalization Event; IMG and 505 Games to Produce Fashion Week Game
Agenda Moves to Huntington Beach to Correspond with U.S. Open of Surfing and Earlier Buyer’s Cycle Dates
Timing of trade shows have always been a major issue, as has their affiliation and of course location. Latest changes for Agenda may be a good but doe make sense for it%uFFFDs core exhibitors?
IMG and Smashbox Studios to Call It Quits After Mercedes-Benz Fashion Week in LA
The two who came together in 2004 decide to go their separate ways. What this means for LA Fashion Week.