Thanks to the hard work of the Action Sports Alliance, a non-profit that empowers young women in action sports, and the newly formed Women’s Skateboarding Alliance, the first-ever Street League Skateboarding Women’s SLS Nike SB Super Crown World Championship took place in Chicago, IL, last week. It was a huge step in the right direction […]
While the growth of women in skateboarding and desire to learn the sport among young people is far greater among females than males, as we’ve seen in our Youth Culture Studies for the past 9 years in a row, it continues to be a struggle for women in skateboarding when it comes to events and […]
On Friday, September 12, 2014, the Association of Surfing Professionals (ASP) announced that it would be changing it’s name in 2015 to the World Surf League. This is among the latest string of changes in the past 2 years. In a letter to the surfing community, CEO Paul Speaker explains that the change is happening […]
The last stop of the Street LeagueSkateboarding Tour ended on a high note. First, on Friday, August 22, 2014, in honor of the 2014 Street League Skateboarding Nike SB Super Crown World Championship descending upon the Prudential Center in Newark on Sunday, August 24, pro skater Paul Rodriguez, rang the NASDAQ Opening Bell. On Sunday, […]
Skateboarding is getting more streamlined and moving closer to reality of an official Olympic sport (not just the Youth Games) after today’s announcement by Street League Skateboarding. On August 12, 2014, Street League Skateboarding (SLS) and the International Skateboarding Federation (ISF) announced a strategic partnership as the SLS endorses ISF recognition by the International Olympic […]
While many skaters wear some version of Levi Strauss jeans while skateboarding, Levi’s today, May 6, 2014, announced their Spring/Summer 2014 skateboard collection dedicated to the tribe. The vibe this time around has to do with Americana workwear, military, sweatpants, and Levi’s version of skate. First, the collection is for guys only (which means they […]
Big news today, March 6, 2014 from Street League Skateboarding (SLS) regarding their upcoming season and partnership with Fox Sports 1. Check the video. Here’s the news: FOX Sports and Street League Skateboarding (SLS) are proud to announce a new multi-year partnership that includes live broadcasts of the world’s premier skateboarding contest series on […]
Photos by Tom Wallace More highlights from the 11th and final X Games in Los Angeles August 1-4, 2013 launched with all eyes on Japanese motocross phenom, Taka Higashino in Moto X Freestyle. For a record 3rd time, Higashino’s unique approach included a Kiss of Death backflip and a Rock Solid backflip in a pair […]
What’s modern for 2012 is a re-take on retro with eclectic crossovers. Youth culture leads the way.