Tag: marketing

Agenda’s On a Roll: New Hire Vanessa Chiu with Plans to Capture the Women’s Market

Vanessa_200

AGENDA Trade Show has added yet another element to their expansion plans, with the announcement today, April 1, 2013, of hiring on Vanessa Chiu, the former Insight Marketing Manager, as Director of Women’s Sales and Marketing. Chiu joins AGENDA on the heels of the announcement that the show will be expanding its reach to include […]

Label Networks’ New Youth Study Reveals “Recession Generation” Sparks DIY Subcultures with New Industries, Brands, Influences, Market Trends

NAYS-COVER-13_200

Now Available! Label Networks’ 13th Annual Spring Youth Culture Study! Label Networks’ 13th Annual Spring Youth Culture Study reveals new consumer insights from 13-25-year-olds across the United States—the “Recession Generation”–that’s sparking new DIY subcultures, brands, industries, and market trends in spending patterns, social networking, fashion, footwear, technology, music, sports, entertainment, and more. Youth culture in […]

Youth Perspective On the State of The Environment Shows Fresh Trends, DIY Solutions, Shifting Paradigms in Spending—Highlights from Label Networks Outdoor Retailer Presentation

Youth_State_Enviro_200

Label Networks presented to an engaging audience at the Outdoor Retailer trade show on January 24, 2013 in Salt Lake City who came to see the latest results, insights, and forecasts on what’s shaping youth culture markets from a perspective on environmental issues, sustainability, humanitarian concerns, and DIY solutions. In this story, we take a […]

Bread & Butter Launches Big Time Theme in Berlin, Plus Fresh Changes for July Trade Show

BBB_Entrance_Hall_200

Arguably one of the most leading-edge fashion trade shows in the world, Bread & Butter in Berlin always offers a high dose of innovation and prestige when it comes to what’s taking place in street, urban, and upper urban fashion. Today, January 15, 2013, the show launched with an enormous crowd seeking to discover the […]

Best of 2012! Label Networks Presents the Top 10 Profile Reports on Global Youth Culture

Subscriber_only2_200

Happy Holidays! As we take a look back at 2012, we’ve combed through the most popular Profile Reports that readers and subscribers gravitated to the most. Profile Reports keep industry leaders in youth culture up to speed with a variety of timely topics, insights, data, street photography, analysis, and future forecasting. This is where we […]

Action Sports + Culture Event During Agenda To Bring Industry Experts, Top Speakers, and Professionals Together

insta_200

The ASC is back but in a new and improved format. Now called Action Sports + Culture the conference, to be held during the first night of the Agenda trade show in Long Beach, CA,  January 4, 2013, will feature speakers Jarka Duba, CEO/President of POC Sports, Amy Purda, Pro Snowboarder and Co-founder of Adaptive […]

X Games Global Expansion Includes New Sports Disciplines Including Women’s Skateboard Park, BMX Freestyle Dirt, and Mountain Bike Slopestyle

Xpart1_200

The latest outline of the various international cities and sporting disciplines for the global expansion of the ESPN X Games has been revealed, indicating where new and old sports favorites will come to life around the world in 2013. The expanded X Games will feature 6 host cities, 7 sports, and 26 disciplines in Foz […]

The People’s Republic of Converse–How This Sneaker Brand Has Transcended Boundaries Across Youth Culture from North America to China

Converse_200_new

The quintessential icon of music, rebellion, and style, Converse, the sneaker brand, has become synonymous with youth culture across a broad range of genres and continents. In the case of this story, and in honor of the new leader in China, Xi Jinping, which may have a significant effect on USA X China relations in […]

Youth Culture Politics Revealed: Who’d Win and Why—Fresh Data from Label Networks’ Upcoming Fall Youth Culture Study 2012

politics_200

Which political party would you vote for in this year’s election? Given that it’s an election year, as we have done in the past, we have added the additional question to our Fall Youth Culture Study 2012 about favorite parties and candidates to get a sense of what young people think—whether they are old enough […]

Denim Brand Citizens of Humanity Launches Short Film Series—Another Example of Strategic Branding via 3-Minute Clips

MB_200

Fashion videos and films centered around iconic celebs in latest collections and short YouTube clips showcasing the mood and emotion of a new release are strategic branding methods growing in popularity in fashion. For a generation that watches YouTube more than TV, this is especially important for brands approaching youth culture markets. The latest to […]