X Games Aspen 2015 wrapped up yesterday, January 25, 2015, with some incredible results. On day 4, the X Games achieved the largest single-day crowd in X Games Winter history with 48,500 fans. The X Games Winter also featured more of a festival-like experience, ramping-up its musical performances throughout the Games and featuring a highlight […]
Coca-Cola to Buy Monster May Change the Game of Youth Culture Energy Drinks
At a potential $11.6 billion price tag, if the deal goes through, Monster would be the largest acquisition Coca-Cola’s ever done. Full Throttle, Coke’s energy drink in this space, simply doesn’t cut it when it comes to energy drink preferences among youth culture, which is the main reason Coke’s after Monster. As we’ve noted over […]
Tough Times for Pro Women Surfers with No Vans Triple Crown Series, Low Prize Purses, Plus Who’s Confirmed for 2012 ASP Tour
The Triple Crown in Hawaii is ramping up as the final stage for surfing competition, but this year, there are no women’s events. What this means for the state of surfing.
Big Wave Surfing’s Legendary Event The Eddie Aikau by Quiksilver Goes Off in Macking 50-foot Waves, Stoking Fans, Sponsors, Media
Oahu’s North Shore is getting pummeled by monster surf, launching the Eddie Aikau, producing big swells for the women’s Billabong Pro, and gearing up for the Billabong Pipeline Masters -the final event of the Vans Triple Crown.
Dub Show Tour Kicks-off in LA with Tricked After-Market Cars, Lowriders, and Enough Bling to Prove a Recession-Proof Subculture Does Exist
This event, featuring hot cars, hot girls, big rims, and pimped rides, makes it tough for even hot performers like Ice Cube and Jim Jones to measure up.
Collaboration Round-up: Married to the Mob X Nike; Lanvin X Acne Jeans; Dr. Dre X Monster Cable Headphones; Shoes-up Magazine X Lacoste; Baby the Stars Shine Bright Japanese Brand Pop-up in Colette Paris
Collaborations across cultures continue to create new niches and successful branding strategies while keeping must-have consumerism alive.