Transworld SKATEboarding, the largest media property in the skateboarding industry, has announced Jaimie Owens as the new Editor in Chief. GrindMedia, which owns the brand, has been going through a series of changes in the past year and this marks yet another re-alignment to the media conglomerate. In a press release on October 22, 2013, […]
Surf Round-up: Pro Surfing Gets New Media Distribution Deal with Facebook, YouTube, ESPN; Swatch Longboard Championships Boost Surfing in China for Women; HIC Pro Launches Big-Wave Season in Hawaii
While may seem like the season for surfing is in the summertime, when it comes to professional surf competitions and the wrap-up of championship titles, the cusp of North American winter is the ideal timeframe due to big surf, particularly in the Mecca of surfing, Hawaii. Over the next few weeks, Label Networks will once […]
Bread & Butter Re-Launches Website to Bring Stories, Connections, to Consumers
While the popular streetwear and denim trade show in Berlin, Bread & Butter, is known for exceeding expectations when it comes to attracting the top brands in streetwear, denim, and urbanwear, the one missing element was relaying it’s message to the end consumers. Like all industry-only trade shows, the public is not invited, however like […]
Life After Facebook: What Youth Culture Thinks and Where They’re Headed Next
While it’s fairly clear that Facebook’s IPO took place after the social network already peaked, what most brands ask is which social network platform is taking over next. When it comes to youth culture in the United States, we sought-out the answers to not only where things are shifting but why and which specific demographics […]
Sponsorship Effectiveness and Youth Culture: What is the best ONE thing a sponsor can do to grab your attention? Fresh Data from Label Networks’ Summer Youth Culture Study 2012
Lifestyle sponsorship is vital when it comes to reaching youth culture today, and as quantified with the results of this question from the Advertising and Sponsorship section of our Summer Youth Culture Study 2012—“The Digital Lifestyle,” the top preferred methods of sponsorship are most relevant to their lifestyles in specific ways. Here’s what works best, […]
Youth Culture: “Where do you find out about new Fashion brands and Styles Mostly?—Fresh Data from Label Networks
While some brands are just rounding the corner of establishing new media strategies towards capturing today’s youth culture markets, it’s important to look even further ahead of this by incorporating a variety of strategies of where young people are at the most, as well as where they’re shifting to next and why.
Invisible Children’s Viral Campaign Against Ugandan Warlord Joseph Kony Ignites Youth Culture
Invisible Children is a non-profit that’s become incredibly powerful and popular among youth culture within the last 5 years based on unique ways of engaging today’s technically savvy youth culture marketplace and increasing awareness about Ugandan warlord Joseph Kony who continues to abduct and create children soldiers, among many other monstrosities across Central Africa. On […]
Youth Culture X Advertising: “What is it that Advertisers don’t understand when advertising to you about their products?”
One of the most powerful sections of our Youth Culture Studies in the past few years is the changing dynamics within the Advertising section based on 13-25-year-olds’ responses to what advertising means to them and what works and what doesn’t and why. As we’ve seen over the past 11 years at Label Networks, advertising methods […]
Changes in Advertising Effectiveness in Youth Culture:”Since companies have to advertise, what type do you prefer?”
Fresh data from Label Networks provides new insight on what type of ads are working best and the distinct preferences based on certain target demographics and how things have changed in the last 6 months.
Mcommerce and the Future of Retail -Label Networks’ Report on Who’s Using Mcommerce Now and Where Things Are Heading Fast
Mobile commerce is already highly utilized in mobile-savvy countries among youth culture as a new generation skips right over the use of computers. Here’s our forecast on who’s using it best and where things are headed. Data from LN’s Fall Youth Culture Study and Japan Youth Culture Study.