On April 7, 2015, at the downtown Los Angeles Club Nokia, America’s longest running music tour, the Vans Warped Tour presented by Journey’s, hosted its annual sponsorship summit followed by a kick-off party featuring the diversity of what to expect from this summer’s line-up. Amazing performances were showcased by Bebe Rexha, As It Is, Candy […]
Rockstar Energy Drink Mayhem Festival Honors Active Military and Veterans with Metal of Honor Charity Program
The world’s biggest heavy music touring festival, the ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL, is celebrating its 7th year, and as in year’s past, the festival is partnering with charity program Metal of Honor. This year, Metal of Honor is proud to welcome back its partnership with iHome Audio, as well as welcome Second Stage sponsor […]
Coca-Cola to Buy Monster May Change the Game of Youth Culture Energy Drinks
At a potential $11.6 billion price tag, if the deal goes through, Monster would be the largest acquisition Coca-Cola’s ever done. Full Throttle, Coke’s energy drink in this space, simply doesn’t cut it when it comes to energy drink preferences among youth culture, which is the main reason Coke’s after Monster. As we’ve noted over […]
Tough Times for Pro Women Surfers with No Vans Triple Crown Series, Low Prize Purses, Plus Who’s Confirmed for 2012 ASP Tour
The Triple Crown in Hawaii is ramping up as the final stage for surfing competition, but this year, there are no women’s events. What this means for the state of surfing.
Youth Culture’s Longest Running Music Festival, the Vans Warped Tour, and Rockstar Mayhem Confirm Tour Dates for 2011 and Offer Cool Pre-Ticket Gift Packages for Holidays
Interesting methods for promoting pre-ticket sales and stoke for two of America’s most beloved music tours among youth culture.
Adidas to Launch a Sports Drink with Coca-Cola, Aquarius Pro, and Plans to Revive Reebok
Tests started in Japan, but plans for a global roll-out are underway as the footwear and apparel giant collabs with the beverage giant to produce an isotonic fitness drink.