VF Corporation released their Q1 financials on May 1, 2015, with the Outdoor and Action Sports categories leading the way. Check-out our latest 15th Annual Spring Youth Culture Study 2015 for more information about how the VF brands rank in preferences among today’s youth culture. Here are more highlights from VF: “We remain confident in […]
After another financial results indicating lower than usual sales, troubled teen retailers Abercrombie & Fitch and Hollister have ditched the sexy-sales approach of shirtless, buff guy models, and are moving towards a more laid-back, Americana tone. Like American Apparel moving in the direction of Gap, so too is Abercrombie & Fitch and Hollister having to […]
VF reported their fourth quarter results for 2014, and outlook for 2015 today, February 13, 2015. Revenues were up 8% to $12.3 billion. The leaders for the corporation were once again The North Face and Vans. The big news however is that Vans passed the $2 billion dollar mark in 2014 to become VF’s second […]
It’s been a roller-coaster ride for many brands as Q3 back-to-school financials report a tumultuous sales season. First, Puma has reported that their profits have dipped 85.1% in Q3 due mostly to falling sales in European markets, indicating just how bad things are there, but there are other reasons as well. As one of the […]
Two-time Olympic snowboarding gold medalist and X Games skateboarding gold medalist Shaun White was busted on Monday, September 17, 2012 for charges of public intoxication and vandalism at Loews Vanderbilt Nashville hotel. According to a police report and related story from the Associated Press, police came to Loews Vanderbilt Hotel at 2 a.m. on Sunday […]
On June 14, 2012, Vans, owned by VF Corporation, owners of The North Face, Reef, Wrangler, Lee, and others, outlined a a strategy to add $1 billion in revenues over the next five years. For the first time ever, the investor meeting was held at the House of Vans in Brooklyn, which raised the profile […]
The beleaguered PacSun continues to forecast losses into 2012, indicating a hard hit for the action sports-based retail chain which is hoping to recreate a more fashionable presence in the new year. As we’ve noted based on our Youth Culture Studies data, various action sports-based brands and extending lifestyle apparel and footwear brands have fallen […]
Top designers discounted online bring major change to the fashion industry as we know it.
As part of a robust section on Fashion from the Spring Youth Culture Study 2011, we take a look the results to one question on in-store influences and what’s most important to youth when it comes to shopping.