Oakley has always been known for having some of the most leading-edge eyewear, from lenses that can practically stop a speeding bullet to fielding text messages and phone calls. Their latest innovation in this season’s goggle launch however takes the cake: Called the Airwave, this goggle, which looks more like large golden ant eyes, will […]
Park City, Utah, one of North America’s premier ski and snowboarding destinations, has filed a law suit against Canadian land owners, Talisker Land Holdings LLC on Monday, March 12, 2012 in an attempt to curb the tide of what may result in the closure of the resort and loss of 1,200 jobs. According to a […]
Burton Snowboards is added to growing ranks of action sports brands heading to SLC for OR. Wonder how this makes SIA feel?
International Olympic Committee continues its attempt to attract youth culture with recent additions of new sports that are more relevant to today’s audiences.
While the question continues to rage on, “what is action sports these days?” the X Games continues its global domination.
To accurately quantify size of market requires data of youth that participate vs. those that don’t vs. those interested. Label Networks’ Fall Youth Culture Study includes fresh results for all action sports, plus shifts in programming preferences, viewing patterns, and crossover potential.