Tag: sneaker

New Youth Culture Study Reveals New Lifestyle Directions, Social Network Shifts, Unique Market Trends in Spending, Fashion, Footwear, Music, Communication, Entertainment, Sports

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We are pleased to announce the release of our 15th Annual Spring Youth Culture Study! Thank you to everyone at Label Networks, as well as our freelancers and field team managers, that helped make this Study one of the best in our history. Here’s more: April 14, 2015, Los Angeles, CA— Fresh consumer insight from […]

Iconix Brand Group Buys-up Rights to Pony for $37 Million

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Iconix Brand Group, Inc. the company with investments in Modern Amusement, Billionaire Boys Club, and licensee for brands like Ocean Pacific and Rocawear, announced this week that they have purchased 75% of Pony for $37 million in North America, with 25% by Anthony L&S, which licenses G-Star Raw Footwear. Iconix has the option to expand […]

Sustainability X Sneaker Culture: What to Expect Next—Subscribers Only

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Spending pattern changes among youth culture are redefining the marketplace within fashion, from new influences in brand preferences, to changes in what fits into the lifestyle of a tech-savvy marketplace. Greater access to information and fast-paced changes in communication and social networking patterns have also created new platforms for trends in retail and fashion. When […]

The Agenda Experience Inspires with Fresh Streetwear, Action Sports, and Lifestyle Designs Capturing a Range Across Outdoor-Inspired to Music, Skate to Euro

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Story and Photos by Kathleen Gasperini and Tom Wallace The flagship Agenda trade show in Long Beach, CA, from January 7-8, 2014, represented a quintessential snapshot of where the marketplace of streetwear, action sports, and music-inspired lifestyle apparel, footwear, and accessories is headed. The show was packed with business being done at the brisk pace […]

Label Networks Presents 2nd Annual “Sustainability and the State of the Future Youth Culture Study” –Fresh Insights on How Youth Care, Buy, Act on Sustainability and Impacts for the Future

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We are pleased to announce the release of our 2nd Annual “Sustainability and the State of the Future Youth Culture Study” featuring consumer insights on youth culture trends towards sustainability, eco-friendly fashion, sustainability preferences, latest sustainable habits, feelings about the environment, eco and sustainable shopping patterns, greatest influences, “greenest” brands, and more. Overall, while today’s […]

Sneakerness Europe Goes Off—Proves Sneaker Culture Is Alive and Well among Youth Culture

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Sneakerness Zurich convention just wrapped up with massive attendance viewing every type of leading-edge sneaker style on display to the insatiable sneakerhead audience.  In its 3rd annual convention, it’s clear that Sneakerness is a growing force in the world of footwear, but also that sneaker culture is a strong marketplace within youth culture, and now, […]

Footwear and Sneaker Culture –The Mega Shuffle Between Preferred Brands, Stores, and Latest Influences on Youth Culture

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When it comes to favorite footwear, the majority of 13-25-year-olds across the United States will name a sneaker brand over a footwear brand which is why understanding sneaker culture, including blogs, is of importance for this marketplace. In this story, we take a look at fresh data from Label Networks’ Fall Youth Culture Study 2012 […]

Fall Youth Culture Study Reveals New Spending Patterns, Inspired DIY Trends and Market Opportunities, Plus Sustainability Trends, Fashion, Sneaker Culture, Action Sports, More

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Fresh research and analysis released today from Label Networks’ 13th Fall Youth Culture Study reveals where shifts in the youth marketplace and various declines have also created new opportunities across a range of industries, such as fashion, technology, sports, electronics, music, entertainment, non-profits, sustainability issues, among others, based on new consumer insights among 13-25-year-olds across […]

Longboard Skateboarding and What It Means for the Future of the Sport—Fresh Data from Label Networks’ Spring Youth Culture Study 2012

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Skateboarding has splintered into a variety of subcultures over the past 10 years and among the most interesting is the development of longboard skateboarding. The resistance to longboard skateboarding among core shops and skaters as a credible genre flies in the face of the fact that it’s popular. In this story, we take a look […]

Girls Got Kicks—And What’s Up with the Sneaker Freaker Female Marketplace

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Our data doesn’t lie yet no matter how many times we’ve pointed out the sneaker market potential of females in youth culture, more than once we’ve heard brand managers and marketing execs state they’re “just not targeting there.” “There” being females into sneaks. Even brands that rank higher among females as a preferred footwear brand […]