After years of being highly competitive towards capturing youth to attend their action sports camps, last week Windells Camp and High Cascade Snowboard Camp announced that they will be forming a partnership to deliver premiere year-round Snowboard, Freeski, Skateboard, and BMX camps under the newly formed We Are Camp, LLC. The strategic partnership draws upon […]
Officials with the Vans Warped Tour announced today that Nashville-based teen specialty retailer Journeys has signed on as the presenting sponsor for its 2014 20th anniversary tour, as part of a three-year partnership. The new endeavor will include multiple levels of on-site activation and branding initiatives, including the “Journeys Stage,” which will showcase popular bands […]
After a decade of the Summer X Games being hosted in Los Angeles, CA, the so-called alternative Olympics of action sports is in a bidding process to relocate after LA’s final event this summer. On the radar include the 4 city finalists Austin, Texas; Chicago; Detroit; MI; and Charlotte, N.C. One of these cities will […]
Label Networks’ Summer Youth Culture Study 2012 is well underway, revealing significant changes in youth culture patterns and preferences when it comes to social networks, new platforms, usage patterns, internet, cell phones, features, and video gaming habits. One of the most remarkable shifts in the last year and more specifically, the last 6 months, is the […]
New Release! Label Networks’ highly anticipated youth culture study is out. Second part of the 3-part subscription series.
Boardshorts take on many roles when it comes to summer fashion, from surfing to eco-friendly associations, to beach and streetwear crossover, to neon geometrics and coastal heritage.
Label Networks data reveals why youth culture is cutting back on spending, their motivations, and differences by demographics.
This action sport has gone through significant change in the last few years, in particular the last year. Fresh data from Label Networks’ Action Sports Report within the upcoming Fall Youth Culture Study reveals what to expect next.
Taking a look at what youth markets are most effected by in their daily lives, from lack of jobs, to gas prices, to teen suicide, provides new understanding and ways to connect to a new generation.