Officials with the Vans Warped Tour announced today that Nashville-based teen specialty retailer Journeys has signed on as the presenting sponsor for its 2014 20th anniversary tour, as part of a three-year partnership. The new endeavor will include multiple levels of on-site activation and branding initiatives, including the “Journeys Stage,” which will showcase popular bands such as Echosmith, Real Friends, Bayside and SECRETS.
“Music has always been an integral part of connecting our core consumer to the Journeys brand in a very emotional and authentic way,” said Kari Irons, senior vice president of marketing for The Journeys Group. “This tour gives Journeys the opportunity to share a lasting, memorable experience with our consumers and employees in an environment that captures the spirit of youth culture.”
“By signing a three-year deal to be the presenting sponsor of the Vans Warped Tour, we are able to build a long-term music strategy that aligns perfectly with one of our top brand partners, Vans,” said Jim Estepa, president and chief executive officer of the Journeys Group. “We plan to bring this tour to life across all of our channels and celebrate the partnership with both our consumers and employees through special on-site, digital and in-store activations.”
In conjunction with its sponsorship of the tour, Journeys will also promote the Vans Warped Tour in more than 800 stores across the U.S. and Canada, including tour-specific point-of-purchase signage and exclusive content for the in-store Journeys TV network.
“We are excited that Journeys is joining the Vans Warped Tour family. Journeys is the perfect retail partner, and with so many stores across North America, we are able to put the Tour in front of many young customers,” said Steve Van Doren, Vans vice president. “Together we can share our passion for music and kick off the third decade of the Vans Warped Tour in style.”
“Having a cutting-edge lifestyle brand like Journeys pair up with the Vans Warped Tour could not be a more perfect fit. Journeys is among the world’s top retailers dedicated to teens, and the Vans Warped Tour is the premier music festival for teens,” said Kevin Lyman, Vans Warped Tour founder. “Through this partnership, we look forward to bringing our fans exciting programs and opportunities this year and into the future.”
Tickets are on sale: www.vanswarpedtour.com.