The recession has taken its toll on many fashion industries, particularly premium denim, however based on in-depth cross-tabs of our youth culture data, certain new markets reveal far more resiliency and growing at targeted price points.
Denim: The Size of Market, Which Youth Demographics Are Buying Most, Best Price Points, and Greatest Potential
Agenda Trade Show for Action Sports and Streetwear Apparel, Footwear, and Lifestyle Accessories Introduced New Exhibitors with Industry Legends Indicating a Strong Market Category
Lots of business was done at this Fall’s show yet still with the quirky surprises and fun of a crossover show that’s obviously growing.
Retail Round-up: Volcom, Macy’s Madonna Collection, Adidas, Swatch Report Increases, Whereas Other Teen Retailers Have Lower than Expected Sales
July same store sales flopped for many teen retailers, but there were some shining moments thanks to new collections, timing, and advertising campaigns.
PacSun Beach Ballyhoo Success Featuring Top Action Sports-Inspired Brands Such as Volcom, WESC, Fox, Vans, Plus Music from Circa Survive, and a Tony Hawk Demo May Mark a Significant Turn for the Retailer
Summer love-fest of action sports took place at the Santa Monica pier June 19-20 attracting hordes of people. If only trade shows could be this fun.
What is your overall Favorite Brand of Clothing? -Youth Culture in North America Results Indicate Strong Shifts in Preferences. Here’s why.
While knowing which brands are most preferred is of great importance, understanding why, and where the shifts have changed the most by demographics can be even more telling. LN forecasts for Summer Study 2010.
Retail Round-up: Volcom Down 8% but Beats Expectations; Gap’s On the Rise and Here’s Why; H&M Proves New Strategies Work; Billabong Dips and Misses the Mark
More strategies than you can possibly imagine, indicating what works and what doesn’t when it comes to retail, fashion, action sports-inspired brands, and youth culture.
Marketing Through Music Report -As Music Festivals and Tours Get Underway for 2010, Label Networks Reveals Fresh Data on Youth Culture, Music Effectiveness, and Sponsorship Influences
Quantifiably one of the most powerful tools to reach a new generation, effective marketing and sponsorship through music is still often overlooked by many brands. Here’s data on what works best and why.