Tag: YouTube

Instagram Bought By Facebook For $1 Billion—The Photo Wars Heat-up

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Facebook has purchased Instagram for $1 billion, which is big news, but that’s just the start of things. Heard today via TechCrunch is that Instagram closed a $50 million Series B round from Sequoia, Josh Kushner’s Thrive Capital, Greylock, and Benchmark at a $500 million valuation. Apparently, investors, many of whom didn’t know about the […]

YouTube Strategy to Bring in Hollywood Bigwigs to Boost Channels Defies Very Reason Youth Culture Likes It

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It sounds like an old AOL story, but Google, owners of YouTube, have announced that they’re enlisting “Hollywood” to generate more views by creating another 25 hours of programming with topdogs in TV spending a $100 million “seed” money. This is YouTube’s largest spending commitment on content so far. The question is, why? At least […]

Facebook’s IPO vs. Changes in Key Social Networks and Features Most Liked Among Youth Culture-Understanding Shifts in New Media Patterns

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As social networks try to stay one step ahead of the largest market that uses the medium, it’s important to see which features are most important to specific demographics and why.

Olympic Games’ Show Your Best Viral Video Campaign Hopes to Attract Youth Culture; Plus Latest on Winter Youth Olympics in Innsbruck

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The Olympic Games continue to try and engage people, particularly youth culture, through a variety of campaigns that often completely miss the mark, mostly because the sports they profile are rarely on the radar among a new generation. However, we will give them some cred for their latest new social media program called “Show Your […]

Facebook Moves Towards Becoming a Music Platform and Adopts Twitter-like Features

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In anticipation of F8 Summit, Facebook is rolling out the latest news: possible partnerships with Spotify, Mog, Rhapsody.

Youth Culture Shifts in Social Networking Indicate New Media Patterns Are In Full Swing -Fresh Data from Label Networks’ Summer Youth Culture Study 2011 -Back-to-School

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Preferences in social networks, number of accounts, key features and usage patterns are all changing yet again, especially for younger demographics indicating the need for fresh business strategies.

Marketing and Advertising Campaigns Leading Trends Through Usage of Eco-Effectiveness, New Media, Street Art

Lexus, Nissan, and Absolut and what their latest campaigns have going for them in terms of tapping into trends in youth culture.

Cool Youth Culture Online Marketing Campaigns: Hanes EcoSmart; Levi’s Like Jeans Social Network Features

Two innovative online campaigns get to the heart of youth culture -one with an eco message utilizing YouTube and the other with social network features for shopping.

Sundance Film Festival Wrap-Up: Films that Will Impact Youth Culture Most, from Kristen Stewart and Dakota Fanning’s”The Runaways” to Street Artist Banksy’s”Exit Through the Gift Shop”

Often it’s NOT the winners of the world’s most popular indie film festival that set new trends in motion, but rather, ones that relate to youth culture via music, art, love, social networks, and the environment. Fresh from Park City.