With Facebook’s IPO announcement and predictions scattered across the board on whether or not this will be greatest next big investment deal, we went back to a previous story based on our data on where things are actually headed when it comes to youth culture and social media. In our Youth Culture Studies from Summer and Fall 2011 (and more in the upcoming Spring Youth Culture Study 2012), preferences are in the midst of change and it’s definitely something the bankers and investors in the deal should understand.

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