The new Olympic Agenda 2020 has been approved as of the last meeting at the IOC headquarters in Lausanne on December 11, 2014. The two main initiatives, which are slated to start at the Tokyo Games in 2020 include the bidding process for Olympic Games which includes how the host city can account for sustainability, […]
Category: Action Sports
OK, So Now Bread & Butter Berlin in January May Not Be Canceled…
Karl-Heinz Müller has stated that Bread & Butter’s January show is still as planned—the scaled back version of one hall. According to Sportswear International, in a letter from Karl-Heinz Muller released today, December 5, 2014, a letter was sent to exhibitors to reconfirm their registration as soon as possible. But that there was no guarantee […]
GoPro World Longboard Championships Bring Top Longboard Surfers to China
The world’s best surfers on traditional 9-foot plus boards have arrived in Hainan Island for the annual GoPro World Longboard Championships, China hosted by Wanning (WLC). The event runs from December 5-12th of December at Hainan Island off the far south coast of China. The event takes place at Riyue Bay, a consistent reef/point break […]
Ticket to Ride Pro Snowboarding Publishes World Snowboard Tour Calendar, Plus What’s in Store for New Season
There has been a great deal of discussion and negotiations since the Ticket to Ride (TTR) General Assembly in Barcelona in May, 2014. Some things have worked out for the snowboarding competition scene, and others have not. First, based on four event categories, Elite, International, National and Regional, the new tour structure provides more transparency […]
Carissa Moore Wins Target Maui Pro, Stephanie Gilmore Claims 6th ASP World Surfing Title
It’s a wrap for the 2014 women’s surfing season with spectacular performances by the best women surfers in the world. In the final stage of the Association of Surfing Professionals (ASP) Tour, the Target Maui Pro, Carissa More took home the win. However the overall world champion was Stephanie Gilmore, claiming her 6th ASP World […]
Billabong Plans to Open New Stores After Losing 99% of Market Value
Women’s Surfing World Champion to Be Crowned at Target Maui Pro—Event Is Back After 5 Years
In the next week, the world champion of women’s professional surfing will be crowned. After a 5 year hiatus in which the women’s ASP tour lacked sponsorship, it’s great to see that it’s back on the schedule and with various numbers of sponsors. Now called the Target Maui Pro, presented by Schick Hydro Silk, it’s […]
The State of Snowboarding: Which Demographic Changed the Most and How We Can Grow the Sport Again
Label Networks is pleased to have provided research information and analysis as a part of the SnowSports Industries of America (SIA) stage one project for the Downhill Consumer Intelligence Project (DCIP). Utilizing our research about what 13-25-year-olds think about various aspects of snowboarding, action sports, downhill skiing, perceptions, attitudes, buying patterns, spending, and the changing […]
Olympic Agenda 2020 Confirmed Including New Olympic Channel, Sustainability for Bidding Cities, New Sports to Attract Youth Culture
According to the International Olympic Committee (IOC) President Thomas Bach, “Now is the time for change.” In a new strategic bid to make the Olympics more relevant, especially to today’s new youth culture which has lost interest over the years, as seen in our Youth Culture Studies, a new plan has been approved moving into […]
Levi Strauss Ends 500 Jobs, Latest Moves in Global Productivity Initiatives
While often these days, we are hearing about Levi Strauss in the context of their sustainability initiatives, vintage and heritage revitalization, or even skateboarding-inspired collections, today they announced that 500 jobs are about to be eliminated. Levi’s has been undergoing various phases to streamline its global productivity and deal with the fractured marketplace of denim. […]