Category: Communication

Olympics Launches Medal Design Competition for Young Designers for Youth Olympic Games Lillehammer 2016

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The International Olympic Committee (IOC) today launched a competition offering fans and young designers the opportunity to make Olympic history by designing the medal for the Lillehammer 2016 Winter Youth Olympic Games. Submissions will be accepted until 1 June 2015 at www.medaldesigncompetition.com In keeping with the IOC’s mission for the Youth Olympic Games to be […]

Greenpeace’s #DetoxCatwalk Reveals Fashion’s Leaders (H&M, Adidas) and Greenwashers (Nike, Gap) and Goals to Reach Zero Hazardous Waste by 2020

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Over the past three years, hundreds of thousands of activists, fashionistas, bloggers and consumers have come together to call for fashion without pollution. From record-breaking strip teases to social media storms, people power brought about Detox commitments from 18 major fashion companies. Greenpeace’s Detox Catwalk now reveals who is delivering on their commitments, and who […]

Paris Street Artist JR’s “Les Bosquets” Movie to Debut at Tribeca Film Fest in Short Documentaries—Music by Hans Zimmer, Pharrell Williams, and Woodkid

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JR, the Paris-based steet artist that won a TED Award and has since been continuing to expose at-risk communities around the world through his art, will be debuting his short documentary based on “Les Bosquets” and Potraits of a Generation during the Tribeca Film Festival in April. The music is by Hans Zimmer, Pharrell Williams […]

Vans Launches Feature-Length Global Skateboarding Movie, PROPELLER, Featuring Modern and Legendary Skaters, but Where Are the Women?

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In their highly anticipated first-ever feature length skateboarding movie called PROPELLER, Vans, the leader in skateboarding footwear, has brought together some of the most important modern skateboarders and legendary pioneers in the industry. Directed by filmmaker Greg Hunt, and based on the teaser, the movie looks to be every bit inspiring and classic as the […]

Southern California Businesses and Organizations Can Now Apply for the 4th Annual Sustainable Business Council Industry Achievement Awards, Plus The Honest Company and Participant Media Among Recipients for 2015

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The timeframe is now open for businesses of any size in Southern California to enter the Sustainable Business Council (SBC) Achievement Awards and be recognized as leaders in the region for making an impact. The SBC is a non-profit organization which provides a professional networking and education forum for Southern California businesses and individuals working […]

Freitag Bags Launches Design-a-Truck-Tarp Designer Competition for Re-purposing Tarps into Designer Bags

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Freitag is one of the early adopters of recycling and upcycling ever since the founders, brothers Daniel and Markus Freitag, based in Zurich, first started making bike messenger bags out of recycled old tires. Over the years, a main source of their fabric is old truck tarps. Frietag likes to call the various street materials […]

Converse’s New Campaign, “Made by You” Taps into DIY Spirit, Musicians, Artists

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Converse has launched a new campaign called Made by You that takes a look at 100 sneakers worn by legendary international players in music, arts, and fashion. The idea taps into a new marketing campaign within the DIY spirit of the quintessential youth market shoe and spirit of creating one-of-a-kind kicks. Key shoes featured include […]

Burton U.S. Open Highlight the Best Snowboarding Has to Offer, Big Competition, Music Festival, Awareness, and Lifestyle—and Best of All, Equal Prize Money

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By Kathleen Gasperini and Ryley Bane The Burton U.S. Open of Snowboarding is the largest and longest-running snowboarding competition in the world. Last week in Vail, CO, the Open marked its 33rd anniversary and wrapped-up another epic event series with Kelly Clark claiming her 8th U.S. Open title in the Superpipe and Jaime Anderson taking […]

Girl-Guy Fashion on the Rise, Selfridges Launches AGender Collection

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The post-gender generation is in full swing and now fashion labels and retailers are beginning to tap into this societal shift. As we’ve noted over the past 10 years, youth culture today continues to shift away from the strong lines between what is meant for males and what is meant for females towards a more […]

Liberty Fairs Brings Heritage, Modern Renegade, Architectural Patterns, and New Spins on Nature, and Sport-Inspired Lifestyle Fashion Leaders Together

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Liberty Fairs fashion trade show is quickly becoming the most progressive gathering of the tribes across a range of inspiring fashion, accessories, footwear, and beauty. The Las Vegas edition from February 16-18, 2015, is part of the Modern Assembly collaboration with other shows including Agenda and Capsule. There were many aspects to the growing popularity […]