The announcement that H&M, the fast-fashion retailer from Sweden that is quickly gaining traction among youth culture in the United States, has launched its e-commerce platform called Shop Online in America, will have an impact on the where youth shop this fall during back-to-school. As more people are shifting to buying online within this new […]
Here’s another example of the growing emphasis on recycling and cradle-to-cradle thinking at the teen level with Crayola’s latest program for schools to recycle markers into clean energy. Through a partnership with JBI, Inc., a recycling and energy company, Crayola is announcing to all schools K-12 in the United States to recycle markers through a […]
The fashion industry may change quickly when it comes to new styles and designs for each season, but one area it did not adapt to quickly was the age of technology. However things are beginning to change, thanks in most part to evolution and popularity of fashion films—often short video clips posted on Vimeo or […]
There’s a lot going on in fashion and retail right now, and it’s not just from the fashion trade shows in Las Vegas which will soon provide insights on where trends are headed next for SS14. But while teen retailers such as American Eagle, Abercrombie & Fitch, Aeropostale, and even Macy’s report financial difficulties in […]
Grind Media, which purchased Transworld and all of its action sports titles in May, 2013, and whom shuttered Surf magazine within weeks of the purchase, has now shuttered the last remaining aspects of Skateboarder Mag, the digital version, as of October 16. In February of this year, Grind Media touted its new and improved online […]
Liberty Fairs is on everyone’s radar next week for the upcoming Las Vegas fashion trade shows August 19-21, 2013, including MAGIC and Project, and a new collective of shows called Modern Assembly which includes leading-edge trade shows such as Agenda, (capsule), and now, Liberty Fairs. Launched by Sam Ben-Avraham, the man who started Project before […]
On July 24, 2013, a day before the Agenda fashion trade show in Long Beach, CA, a core group of industry leaders, marketers, brand strategists, and presenters gathered for the 4th annual ASC Action Sports + Culture 2013 conference at the convention center’s conference theater, host to the legendary TED conference. Launched by Group Y, […]
Advanstar, owners of fashion trade shows such as Magic and Project, launched their ecommerce trade show version, Shop the Floor back in February, 2013. This allowed vendors and buyers to basically shop the trade show online 30 days before and after the actual event in Las Vegas. Similar to other companies moving to online trade […]
San Diego, CA, turns into a full-on Cosplay geek-fest with some 130,000 fans and comic, movie, entertainment industry types converging on the largest comic trade show in the country from July 18-21. Comic-Con, which can charge basically whatever it wants, has become so popular, that it can take a year in advance to get a […]
Youth culture in the United States is one of the most important demographics shaping the landscape of the global future not only because of their vast spending power, but because they lead as a primary source of global inspiration for many other youth markets. In an effort to understand the most vital youth culture markets, […]