Category: New Media

Legendary John Fluevog Brand Brings QR Codes to Tell Shoe Creation Story

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The usage of QR codes has again come into play in a unique fashion when it comes to increasing brand awareness, this time with the legendary shoe brand Fluevog and the introduction of QR codes on the heal that allow buyers to watch a video clip of how their shoe was made. John Fluevog, the […]

Youth Culture X Advertising: “What is it that Advertisers don’t understand when advertising to you about their products?”

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One of the most powerful sections of our Youth Culture Studies in the past few years is the changing dynamics within the Advertising section based on 13-25-year-olds’ responses to what advertising means to them and what works and what doesn’t and why. As we’ve seen over the past 11 years at Label Networks, advertising methods […]

Li-Ning from China Goes Head-to-Head with Nike and Adidas Via Ecommerce in America—How This Effects Sneaker Culture

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Li-Ning dives into the American marketplace yet again. This time via ecommerce and Facebook.In our China Youth Culture Studies, the sportswear brand Li-Ning continues to crawl up the ranks as a top preferred brand among 15-25-year-olds. Interestingly however, in the United States (and elsewhere), it’s one of the biggest global brands that nobody really knows. […]

The Arcade Fire Releases Spike Jonze Directed Scenes from the Suburbs

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Highly-anticipated 28-minute short captures the trials and tribulations of youth culture coming of age in a suburban dystopia.

Gatorade Continues Its BMX Support and Launches the All Day Session-3-Part Video Series Featuring Nigel Sylvester -First Stop, Miami

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Seeing the streets of different cities through the eyes and skills of top BMX riders give a fresh perspective on the landscape and the sport.

Life in an iCloud -Technology Moving at the Speed of Real-Time

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Apple CEO Steve Jobs took the stage today at WWDC and announced a new cloud-based service that does a multiple of things, including changing the music industry.

Art X Advertising with Commercial Break -Video Intervention at 54th Venice Biennale

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Great example of art and advertising crossing boundaries, but the collaborators themselves are quite unique–POST iPad Magazine, Garage from Moscow, Neville Wakefield.

Art of Posters In Spreading the Message -Street Artist JR Opens InsideOut Photo Booth at Pompidou

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The medium of posters continues to be a strong canvas for spreading messages among youth culture, and Parisian street artist taps into this culture on a global scale.

Coachella Announces Expanding to Two Weekends in 2012

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In an effort to accommodate more fans, Coachella, arguably one of the top music festivals in the world, is doing it twice, back-to-back.

Ksubi Launches the Kolor Project -Beautiful Campaign for Colored Denim Incorporating Video and 80’s Muscle Cars

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Another excellent short video from the denim scene is Australia’s Ksubi using colored denim, models, and 80’s muscles cars in a very unique vignette.