Label Networks’ Spring Study is the most-anticipated Study among subscribers as it reveals new data, analysis, and insight, including images, pull-quotes of future forecasting, and key marketing tips based on where the market is headed and why for 2012-13. Fresh consumer insight from our 12th Annual Spring Youth Culture Study reveals key findings that leave […]
Category: New Media
New Release: Label Networks’ Spring Youth Culture Study 2012—Consumer Insights From a New Demographic Illustrates Generation Gaps in Key Industries, plus Significant Changes in Market Trends in Spending Patterns, New Media, Fashion, Footwear, Technology, Music, Communication, Entertainment, Sports, and More
Instagram Bought By Facebook For $1 Billion—The Photo Wars Heat-up
Facebook has purchased Instagram for $1 billion, which is big news, but that’s just the start of things. Heard today via TechCrunch is that Instagram closed a $50 million Series B round from Sequoia, Josh Kushner’s Thrive Capital, Greylock, and Benchmark at a $500 million valuation. Apparently, investors, many of whom didn’t know about the […]
Amazon’s Move Into Fashion Marks the New Gorilla In the Room
The Amazon Clothing Store marks yet another move in the direction of fashion’s online destination, and it has created a huge sense of concern in the industry. First, as the 5th largest most-visited site (after Facebook) it’s got a following, whether people actually buy there or not. Among youth culture today, Amazon is synonymous for […]
We Can He Heroes Campaign at WonderCon X DC Comics Another Good Example of Text-to-Give Campaign
WonderCon has descended on Anaheim, CA, at the Convention Center bringing with it tens of thousands of diehard comic fans and super-hero wannabes. Often considered the little brother of the bigger Comic-Con that sells out a year ahead of time, WonderCon has become a hot ticket in its own right as it enters its 26th […]
SXSW Rumors Fuel Speculation That Mashable May Be Bought By CNN for $200 Million
SXSW in Austin, TX, is the place to be right now as the film and interactive portion are underway, and the music showcases portion, featuring keynote speaker Bruce Springsteen, is about to begin. It makes sense then, that with hordes of leading-edge tech-heads in the area that speculations would arise about various new media forecasts […]
Invisible Children’s Viral Campaign Against Ugandan Warlord Joseph Kony Ignites Youth Culture
Invisible Children is a non-profit that’s become incredibly powerful and popular among youth culture within the last 5 years based on unique ways of engaging today’s technically savvy youth culture marketplace and increasing awareness about Ugandan warlord Joseph Kony who continues to abduct and create children soldiers, among many other monstrosities across Central Africa. On […]
30th Anniversary of Burton’s U.S. Open of Snowboarding Presented by MINI Launches—Featured Riders Shaun White, Kelly Clark
The U.S. Open of Snowboarding from March 5-11, 2012 at Stratton Mountain, VT continues its tradition moving into its 30th year by attracting the top snowboarders from around the world in what’s known as one of the most prestigious event in the sport. Featured riders in halfpipe and slopestyle including Shaun White, Kazuhiro Kokubo, Iouri […]
Beijing Fixies Part of New Creative for China Originals Featuring Unique Collaborations with Growing Scene of Urban Cyclists
The Beijing Fixies for the China Originals campaign. Photos by Ka Xiaoxi. The recent launch of China Originals with the creative team from NeoChaEdge has brought attention to the growing scene of fixed bike culture, and urban cycling in general. Not only is this subculture defining new lifestyle territory in the United States and Europe, […]
YouTube Strategy to Bring in Hollywood Bigwigs to Boost Channels Defies Very Reason Youth Culture Likes It
It sounds like an old AOL story, but Google, owners of YouTube, have announced that they’re enlisting “Hollywood” to generate more views by creating another 25 hours of programming with topdogs in TV spending a $100 million “seed” money. This is YouTube’s largest spending commitment on content so far. The question is, why? At least […]
MAGIC China—Sign of the Times as Fashion Brands Seek New Markets, Plus Youth Culture China Trends from Label Networks
While MAGIC fashion trade show and all of the surrounding shows in Vegas from February 12-15, 2012 bring out some of the best in new fashion brands, buyers and trends, one aspect that has quickly caused a ripple effect actually came from Sourcing and the seminar “China, the Dragon in Transition: Sourcing From and Selling […]