Category: Skateboarding

Parley for the Oceans X Adidas Brings 3D-Printer Sneakers Made from Ocean Waste to the Forefront Launches A.I.R. Strategy

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More stories are surfacing over the past two weeks that directly address how the fashion and footwear industries are among the biggest contributors to CO2 emissions on the planet during the COP21 conference that took place in Paris. In interesting new story from Business of Fashion, they report on the recent collaboration of Adidas with […]

Vice Launches Own Cable Channel Headed-up by Spike Jonze

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Last week, Vice announced the launch of their own cable channel, which in our opinion, is going to give network TV another run for their money. Headed up with the support of such directors like Spike Jonze, we can anticipate a new look at what is entertainment, news, humor, fashion, sports, and cultural coverage. This […]

Nikita and Bonfire Move Operations to Munich and the Latest on the Brands

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Nikita Clothing, the original streetwear, snowboard, and lifestyle apparel brand for young women, and Bonfire, the snowboard/lifestyle brand for guys, has announced that their parent company, Pretty Great LLC will be operating its European headquarters out of Munich, Germany. According to Boardsports Source, Pretty Great President, Rob Myers, will continue to work out of the […]

Sneaker Artist Wang Zhijun Takes Pollution in Beijing Into His Own Hands By Creating Face Masks from High-end Sneaks

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The latest artist featured on NeoCha, Wang Zhijun, is doing something about his environment by taking high-end sneakers and re-purposing them into face masks in order to make a statement and deal with the serious problem of pollution in his home city of Beijing. Zhijun, according the story, always dreamed of creating his own custom […]

X Games Announce Band Line-up for Winter X 2016 Including deadmau5, DJ SNAKE, KYGO, Nas, Run The Jewels, and Twenty One Pilots

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X Games Aspen 2016 continues to move in the direction of becoming a more all-round festival experience. Last week they announced their music ticket sales and events to take place at Buttermilk Mountain, January 28-31, 2016. After four successful concerts at the base of Buttermilk Mountain in 2015, X Games in 2016 will increase the […]

First-ever Women’s Street League Skateboarding Nike SB Super Crown World Championships Takes Place, Leticia Bufoni Wins $30,000, Raises Profile of Women in Skateboarding

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Thanks to the hard work of the Action Sports Alliance, a non-profit that empowers young women in action sports, and the newly formed Women’s Skateboarding Alliance, the first-ever Street League Skateboarding Women’s SLS Nike SB Super Crown World Championship took place in Chicago, IL, last week. It was a huge step in the right direction […]

New Fall Youth Culture Study Reveals Most Effective Advertising and Sponsorship Patterns, Social Networking, Digital Entertainment, Plus Revealing Trends in Action Sports, Music, Beverages, Food, and Automotive

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Label Networks is pleased to announce the release of their 15th Annual Fall Youth Culture Study 2015! Here’s more: September 15, 2015, Los Angeles, CA–Fresh research and analysis released today from Label Networks’ 15th Fall Youth Culture Study 2015 reveals new shifts in what youth markets think is effective advertising and sponsorship patterns that are […]

Action Sports Alliance, a Nonprofit Empowering Young Women in Action Sports, Has Formed Women’s Skateboarding Alliance and Will Host First Women’s Street League Skateboarding Event Ever

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While the growth of women in skateboarding and desire to learn the sport among young people is far greater among females than males, as we’ve seen in our Youth Culture Studies for the past 9 years in a row, it continues to be a struggle for women in skateboarding when it comes to events and […]

Quiksilver Files for Bankruptcy in the U.S., Brings on Oaktree Capital, Investor for Billabong

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We saw this coming a mile away in our Youth Culture Studies when we noticed that Quiksilver started losing rankings in preferences among the youth marketplace starting around 2006. While many teen retailers blame the 2008 recession for the beginning of economic hard times, the real trouble is when your target market thinks you’re completely […]

Agenda Ends Winter New York Show and Takes It to Miami Instead in Cool Wynwood Location, Home to Mural Projects During Art Basel

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Big news today from Agenda trade show, the leader in action sports, streetwear, urbanwear apparel, footwear and accessories as they have moved their New York show to Miami. We’re pleased to hear this, especially the cool location and timeframe. Here’s more: On January 18, 2016, Agenda will launch in Miami, FL. We have been holding […]