Category: Skateboarding

Adidas Captures Changes in Spending Patterns with App for Sneaker Connoisseurs to Create Virtual Lines; Launches with Drop of the Kanye Shoe

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Changes in spending patterns among today’s youth culture market means that retailers and brands need to incorporate new methods to fit the needs of buyers who are easily adept at technology, social media, and mobile phone culture. That’s why Adidas’ latest app that lets people get in a virtual line for fresh kicks is on […]

BREAD & BUTTER Plans Summer Tempelhof Trade Show with New Platforms, Reworked Concepts to Meet New Challenges in Streetwear, Denim, Urban Contemporary Fashion

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The fashion trade show industry has been undergoing significant changes to meet with challenging economic conditions, changes in consumer spending habits, and the business of fashion as a whole. As more consumers shop online vs. brick ‘n mortar, utilize mcommerce, and engage a DIY lifestyle, so too has the concept of the traditional trade show […]

Agenda Trade Show January 2015 Edition Provides Best Platform for Streetwear and Action Sports, Mix of Heritage and Fresh Twists, Achieving Business and Fun In Unique Style

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Story and Photos by Kathleen Gasperini and Tom Wallace The Agenda Trade Show in Long Beach, CA, January 5-6, 2015, featured inspiring designs, brisk business, and a coming together of the best in action sports-inspired and streetwear fashion, footwear, accessories, and wearable technology. With an industrial theme made of a mix of barrels, pallets, and […]

4th Annual Agenda Emerge Powered by Group Y Highlights Innovation and Creative Brand-Building with Speakers Shepard Fariey, C.R. Steyck III, Mike Ness, Tinker Hatfield, and More

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The 4th Annual Agenda Emerge powered by Group Y held in Long Beach, CA, January 6, 2015, was the biggest conference yet for the action sports and streetwear industries. With a capacity crowd of 825, it was clear that people were interested in hearing how innovation and creativity can produce the most amazing brands, bands, […]

Fashion Trade Show Round-up: Selvedge Run New Berlin Trade Show; Project Brings in Japanese Brands; Pitti Uomo’s Born in the USA

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Fashion trade show season is underway, and after a successful launch at Agenda last week, here’s more of what to expect next in the realm of street, denim, urban contemporary, and youth lifestyles. Selvedge Run When Bread & Butter initially announced that it would be heading to Barcelona for the summer edition in 2015, Maria […]

Teton Gravity Research Gets Strategic Investment from Lonely Planet

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Action sports media house Teton Gravity Research (TGR) has announced that Lonely Planet has taken a strategic stake in the brand that will allow TGR to expand significantly. The investment comes as TGR has doubled in size in recent years becoming one of the top media houses in the action sports and outdoor industries. Following […]

VF Corporation Distributed First Round of Financing for Bangladeshi Factories Safety, Plus the Movements Changing Fashion Sustainability

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VF, owners of Vans, The North Face, Timberland, and Wrangler, among others, are working with IFC, a member of the World Bank Group to provide loans to 3 Bangladeshi garment factories under a new program for funding fire and building safety improvements. This is obviously a step in the right direction with transparency being a […]

OK, So Now Bread & Butter Berlin in January May Not Be Canceled…

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Karl-Heinz Müller has stated that Bread & Butter’s January show is still as planned—the scaled back version of one hall. According to Sportswear International, in a letter from Karl-Heinz Muller released today, December 5, 2014, a letter was sent to exhibitors to reconfirm their registration as soon as possible. But that there was no guarantee […]

The State of Snowboarding: Which Demographic Changed the Most and How We Can Grow the Sport Again

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Label Networks is pleased to have provided research information and analysis as a part of the SnowSports Industries of America (SIA) stage one project for the Downhill Consumer Intelligence Project (DCIP). Utilizing our research about what 13-25-year-olds think about various aspects of snowboarding, action sports, downhill skiing, perceptions, attitudes, buying patterns, spending, and the changing […]

Levi Strauss Ends 500 Jobs, Latest Moves in Global Productivity Initiatives

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While often these days, we are hearing about Levi Strauss in the context of their sustainability initiatives, vintage and heritage revitalization, or even skateboarding-inspired collections, today they announced that 500 jobs are about to be eliminated. Levi’s has been undergoing various phases to streamline its global productivity and deal with the fractured marketplace of denim. […]