Category: Social Networking

Sustainability X Sneaker Culture: What to Expect Next—Subscribers Only

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Spending pattern changes among youth culture are redefining the marketplace within fashion, from new influences in brand preferences, to changes in what fits into the lifestyle of a tech-savvy marketplace. Greater access to information and fast-paced changes in communication and social networking patterns have also created new platforms for trends in retail and fashion. When […]

H&M Conscious Foundation Names Three Groups to Receive Aid: UNICEF, WaterAid, and Care

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Fast-fashion retailer and brand H&M, continues with its strong sustainability program and the aim of achieving long-lasting improvements in the areas of education, clean water and strengthening women. Starting this month, February, the H&M Conscious Foundation is to support UNICEF, WaterAid and CARE. Each will receive a total of SEK 180 million over  a three-year […]

Olympic Snowboarding Where Style Is Rewarded Brings the Sport Back to Its Roots, Reshaping the Name of the Game, and Thrusting New Riders Into the Spotlight

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By now, the world’s heard that Shaun White did not three-peat his gold medal legacy in the Olympic halfpipe event. And for the first time, the men’s Team USA did not medal in the pipe. But what is going down in snowboarding from the Sochi 2014 Olympics is an illustration of how the sports changing, […]

GoPro to Go Public—How POV Camera’s Are Changing the Face of Personal Adventure

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On February 7, 2014, GoPro, Inc. announced that it had plans to go public. The rules for filing for a confidential IPO under the JOBS Act means that a company must have less than a $1 billion in sales. So, apparently they are not quite a $1 billion company yet, but they have done extremely […]

Retail Round-Up: Zumiez Net Sales Down 24.3%: Gap Closes Design Studio; Billabong Looks Into Selling Swell

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The struggles rippling through fashion retail are resulting in many changes for brands, especially those in action sports, denim, and sportswear. Zumiez’s January financial reports released February 5, 2014 record a net sales decrease of 24.3% to $38.1 million from $50.3 million last year within the same five week period. Comparable store sales are down […]

SIA Show Reveals Strength of Women’s Markets, Trends in Ski and Snowboard Apparel, New Directions for Industry

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The month of January, 2014, has been unusually packed with trade shows and snow sporting news. Starting with the naming of the USA snowboarding team, Kelly Clark’s gold win at Winter X Games in Aspen, Sochi Olympics kick-off, Outdoor Retailer Trade Show, and now, followed up by 2014 SIA Snow Show January 30-February 2, in […]

HitRecord on TV by Joseph Gordon-Levitt Is the Game-Changer for Future Entertainment; Debuts at Sundance

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Collaborative entertainment is moving fast into the mainstream and with actor, director, writer Joseph Gordon-Levitt’s new show, HitRecord on TV, which premiered the first three episodes at the Sundance Film Festival in Park City, UT, last week, the future of entertainment will never be the same. While Gordon-Levitt is also well-known for his acting in […]

Outdoor Retailer Winter Trade Show Expands Efforts for Diversity, Youth, Plus Why Outdoor Apparel Is Getting More Fashionable

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Story and Photos by Tom Wallace and Kathleen Gasperini The big question is why is the outdoor lifestyle becoming more popular? The jam-packed Outdoor Retailer Winter Market 2014 from January 21-24, 2014, in Salt Lake City, UT, was energetic, inspirational, a networking hub, and business-central for a marketplace that seems less effected by the economic […]

2014 Outdoor Inspiration Awards by Adidas Outdoors Brings Issues of Diversity and Youth to the Forefront

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Outdoor Retailer trade show wrapped-up last week, January 24, 2014 in Salt Lake City, UT, marking another successful show and capturing the energy of the on-going evolution of the industry about the outdoors. One of the most exciting aspects took place during the 2014 Outdoor Inspiration Awards, created by Adidas Outdoors, and the attention brought […]

USA Snowboarding Dreamteam Announced for 2014 Sochi Olympic Games

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On Sunday night, January 19, 2014, after the final Mammoth Grand Prix, a qualifier for snowboarders hoping to make it to the Olympics, the results were in.  The 2014 USA Olympic Snowboard Team which includes Halfpipe and Slopestyle, is an American dreamteam and will be a dominate force to watch during the Olympics in Sochi, […]