The quintessential icon of music, rebellion, and style, Converse, the sneaker brand, has become synonymous with youth culture across a broad range of genres and continents. In the case of this story, and in honor of the new leader in China, Xi Jinping, which may have a significant effect on USA X China relations in […]
When Mountain Dew partnered with Burton Snowboards, last year, during their initial announcement of “The Green Mountain Project,” it marked a big move by a youth culture action sports brand (other than Patagonia) and a drink company to highlight the growing importance of sustainability in today’s marketplace. The project started with a line of hand-crafted, […]
H&M, the fast-fashion giant from Sweden continues to blaze trails going into the holiday season with their latest masstige collaboration with Maison Martin Margiela, and latest reports from the Global Sustainable Textiles Market Report that once again, they are the largest manufacturer of organic cotton in the world. First, the brand is known for their […]
Parking lot d ’elegance and surf culture came together last month at Deus Ex Machina’s latest soiree in Venice, CA. Known for its eclectic corner location at the intersection of Venice and Lincoln Blvds. the retail flagship has become more of a hang-out for the new generation of greaser retro moto biker-heads and bearded surfers […]
Street art and artists continue to gain notoriety and cred in both the entertainment world and fashion as indicated by the latest developments including the launch of MOCAtv and their Artists in the Streets series, and ongoing collaborations with top designers such as RETNA’s collab with a new collection from Louis Vuitton. Here’s the scoop. […]
It’s been a roller-coaster ride for many brands as Q3 back-to-school financials report a tumultuous sales season. First, Puma has reported that their profits have dipped 85.1% in Q3 due mostly to falling sales in European markets, indicating just how bad things are there, but there are other reasons as well. As one of the […]
While many brands continue to struggle in this difficult economy, VF Corp., owners of brands such as Vans, The North Face, Lee, Wrangler, Seven for All Mankind, Timberland, and Eastpak, announced yesterday, October 22, 2012, total revenues increase of 14% for the 3rd quarter. “Having achieved yet another quarter of record revenue, gross margin and […]
Snowboarding, like Surfing, is going through major transition as reflected by a much weaker snow sports season from last year and lower sales moving into winter 2012-13 due to a difficult economy and the high pricetag of the sports of snowboarding and skiing in general. Burton’s announcement today regarding upcoming changes for the brand provided […]
Levi’s continues its efforts towards sustainability, and like many brands, has been leading the charge in taking an organic look at what shapes the denim and fashion industries. Today, October 16, 2012, they announced their new collection of denim called Waste<Less that basically incorporates post-consumer waste, specifically recycled plastic bottles and trays into 1 pair […]
Two of the top fashion trade shows are making changes for the upcoming season in 2013 that indicate new directions for both. First, Project, which takes place in New York January 21-23 and in Las Vegas February 19-21, 2013, is bringing on a new President, Tommy Fazio. His roll also includes Menswear encompassing what takes […]