Chart by Label Networks from the Spring Study 2009
As part of a sneak-peak to next week’s Label Networks’ Spring Study 2009, the largest youth culture study we’ve ever produced since launching in 2000, we take a look at changes in the digital lifestyle of youth culture in North America, specifically blogging patterns.
While many people believe that younger demographics are still all into blogging, over the past 6 months such patterns have changed. While blogging is a part of communication, entertainment, and news among this new generation, when asked “In the last 6 months, how much have you done the following activities online?” When it comes to blogging, gradually younger people are doing it less and older demographics are doing it more.
Specifically, by age groups, 36.5% of 13-14-year-olds say I don’t participate in this activity, compared with 30.8% of 21-25-year-olds. However 25.4% of 21-25-year-olds say they are blogging More frequently compared with 22.2% of 18-20-year-olds and 20.4% of 15-17-year-olds. Those who haven’t changed their blogging patterns as much are 18-20-year-olds.
Overall, if you look specifically at 21-25-year-olds, they have the greatest margins that are blogging today More frequently and Just as frequently, indicating that this demographic is using blogs and creating blogs more so now than ever before. This also illustrates the on-going changes in citizen journalism and consumer-generated entertainment as an older demographic moves in this direction.
Interestingly, 15-20-year-olds who used to be the bulk of bloggers are moving onto something else. This is illustrated the other aspects of the Digital Lifestyle chapter our upcoming Spring Study 2009.
The margin of error for this study is less than 2.5% at a confidence level of 95%.
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