Fresh research and analysis released today from Label Networks’ 14th Fall Youth Culture Study 2014 reveals the massive shifts in effective digital entertainment, communication patterns, advertising, and marketing among 13-25-year-olds across the United States. “With the significant shifts in entertainment preferences, YouTube, TV, social networks, and mobile phone culture, this Study unveils the differences in […]
Facebook is at its lowest level of popularity among youth culture today than at any other time in its history. What’s even more revealing however, are the growing percentages among younger demographics that are simply not interested in using Facebook at all. According to our latest round of consumer market intelligence from 2014, more than […]
While the popular streetwear and denim trade show in Berlin, Bread & Butter, is known for exceeding expectations when it comes to attracting the top brands in streetwear, denim, and urbanwear, the one missing element was relaying it’s message to the end consumers. Like all industry-only trade shows, the public is not invited, however like […]
Fresh research and analysis released today, September 16, 2103, from Label Networks’ 13th Annual Fall Youth Culture Study 2013 reveals where shifts in the youth marketplace have created new opportunities and trends across fashion, technology and communication, effective advertising and sponsorship, music, digital entertainment, social networking, mobile phone culture, plus automotive, fast food, and beverages based […]
The latest announcement from Instagram, which was bought by Facebook last year for a cool $1 billion, is that it now has video capabilities. Instagram’s Co-Founder and CEO Kevin Systrom said that Instagram will now allow users to create 15-second videos that can also be shared. There will be 13 filters to start. Instagram, which […]
Yahoo’s back in the game with the recent confirmation that it is indeed buying Tumblr for $1.1 billion. According to CEO David Karp, “The product, service and brand will continue to be defined and developed separately with the same Tumblr irreverence, wit, and commitment to empower creators.” Interestingly, as Tumblr fans heard about the new […]
Now Available! Label Networks’ 13th Annual Spring Youth Culture Study! Label Networks’ 13th Annual Spring Youth Culture Study reveals new consumer insights from 13-25-year-olds across the United States—the “Recession Generation”–that’s sparking new DIY subcultures, brands, industries, and market trends in spending patterns, social networking, fashion, footwear, technology, music, sports, entertainment, and more. Youth culture in […]
Label Networks’ Summer Youth Culture Study 2012 is well underway, revealing significant changes in youth culture patterns and preferences when it comes to social networks, new platforms, usage patterns, internet, cell phones, features, and video gaming habits. One of the most remarkable shifts in the last year and more specifically, the last 6 months, is the […]
As social networks try to stay one step ahead of the largest market that uses the medium, it’s important to see which features are most important to specific demographics and why.
T-shirts have never been more important in youth culture fashion, often creating entire brands through cool messages and graphics. Moving into plans for 2012, here’s a recap of where things stand