We are pleased to announce the release of our 15th Annual Spring Youth Culture Study! Thank you to everyone at Label Networks, as well as our freelancers and field team managers, that helped make this Study one of the best in our history. Here’s more: April 14, 2015, Los Angeles, CA— Fresh consumer insight from […]
Fast Fashion’s Uniqlo Targets Youth Culture: Choose Dakota Fanning and Tom Odell for Spring Collection
The Japanese-based fast-fashion giant Uniqlo has tapped Dakota Fanning and British singer-songwriter Tom Odell for their Spring Collection. As we noted last week, the retailer continues to pave its way into the hearts of the U.S. and UK youth culture markets, especially with their “lifewear” clothing, unique apps, and online campaigns that make the brand […]
Future Consumers Report: Youth Culture Trends and Designer Headphones—Fresh Data from Label Networks’ Upcoming Spring Youth Culture Study 2013
Designer headphones are among a growing subculture in youth culture in terms of choosing key accessories, not only for functionality for listening to music, but as personal statements of individual style. The category has become so important to connecting with youth culture, that key streetwear brands, including denim, and various trade shows often offer designer […]
Future Consumers Report: Who Is Your Favorite Athlete? Youth Market’s Top Choices and Effects on Sponsorship, Sports, New Icons
Favorite athlete picks by youth culture today may shake-up perceived notions of valuable sponsorships, not to mention what sports and lifestyles 13-25-year-olds now associate with and how this impacts the businesses surrounding sporting industries, entertainment, and more. In this Future Consumers Report, we focus on fresh data from our upcoming Spring Youth Culture Study 2013 […]
What’s the Most Important Factor When Buying a Fashion Product?–Fresh Results from Label Networks’ 2012 Spring Youth Culture Study
Fashion is full of ironies especially when it comes to American youth culture fashion movements. In this story, from our Spring Youth Culture Study 2012, we take a look at how this marketplace has changed their preferences for why they buy what they buy and how this is impacting fashion as a whole.
When you go into a store to buy clothing, what influences you the most in your purchasing decisions? -Fresh Data from Label Networks’ Spring Youth Culture Study 2011
As part of a robust section on Fashion from the Spring Youth Culture Study 2011, we take a look the results to one question on in-store influences and what’s most important to youth when it comes to shopping.
Youth Culture’s Sourcing of New Music and Bands Correlate with Where Trends Are Headed for Connecting with the Marketplace-Fresh Data
Given the influence of music on youth culture and their search for sourcing new finds, fresh data from Label Networks’ Spring Youth Culture Study 2011 reveals where the new connections with the marketplace are now happening.