Nikita Clothing, the original streetwear, snowboard, and lifestyle apparel brand for young women, and Bonfire, the snowboard/lifestyle brand for guys, has announced that their parent company, Pretty Great LLC will be operating its European headquarters out of Munich, Germany.
According to Boardsports Source, Pretty Great President, Rob Myers, will continue to work out of the U.S. where global operations for all brands will be run. But an office in Munich will be Nikita’s headquarters and the European headquarters for Bonfire.
Myers’ history includes working for Forum, Special Blend and Foursquare as director of design and product, contracted creative director roles at Quiksilver and DC, and founder of SVLDR, a California lifestyle brand, which also sits under the Pretty Great umbrella.
Pretty Great includes several new hires as well as those that helped Nikita and Bonfire transition from Amer Sports, including in the U.S.: Director of Operations Scott Spencer, who has served Nikita the past four years and Bonfire for 15, Kristin Normansen, designer and developer for Nikita, and Vicki Vasil who heads up marketing for Nikita and Bonfire. In the EU, Stephie ter Hürne, EU Business Unit Director who has served Nikita for 12+ years, will steer the EMEA HQ in Munich and the global Brand direction for Nikita.
Nikita founder Heida Birgisdottir will be involved in the business as the Icelandic apparel company returns to its roots, offering three snowboard models and focusing on providing well-considered design with their streetwear and outerwear collections.
In addition, Pretty Great will also bring Sessions back to Europe kicking off with a reintroduction to select dealers at ISPO trade show this winter.
According to EU Business Unit Director Stephie ter Hürne, “Together with our team of key employees who came over to Pretty Great during the transition combined with dynamic new hires here, in the U.S. and Iceland, we will continue to deliver great service combined with a growing, strong brand heritage for Nikita, Bonfire and beyond.”