Amer Sports, the Finnish-based company known for also owning Salomon and various baseball sporting brands, has sold the women’s snowboarding and lifestyle brand Nikita and core snowboarding brand Bonfire, for an undisclosed amount at this time to CRN Pte Ltd., known as Pretty Great, based out of Singapore.
There were rumors that Bonfire and Nikita were not necessarily getting the financial support they needed for their brands. Their combined net sales in 2014 was around 9.8 million Euros. However not much is known yet at this time regarding the sale and the direction for the two snowboarding brands.
Stay tuned for more.