Story and Photos by Tom Wallace and Kathleen Gasperini One of the strongest shows coming out of the Vegas fashion trade shows earlier this month was Agenda, which returned to Vegas for the second time February 17-19, 2014, as part of Modern Assembly (including Liberty Fairs and (capsule)), and challenging the status quo of MAGIC’s […]
The triangle of today’s most leading-edge trade shows in Las Vegas, NV, called Modern Assembly have challenged the traditional Magic and Project trade shows hosted by Advanstar in new ways. From February 17-19, 2014, these shows including Liberty Fairs, Agenda, and (capsule) have brought together trendsetting brands in streetwear, denim, contemporary, and music-inspired cultures towards […]
While earlier this month at the Consumer Electronics Show (CES), the main talk was how brands like Intel are now finally moving into the realm of wearable technologies, the focus has often been on pieces and ideas that are not actually youth culture focused. And yet, it is the youth marketplace of today that are […]
Story and Photos by Kathleen Gasperini and Tom Wallace The flagship Agenda trade show in Long Beach, CA, from January 7-8, 2014, represented a quintessential snapshot of where the marketplace of streetwear, action sports, and music-inspired lifestyle apparel, footwear, and accessories is headed. The show was packed with business being done at the brisk pace […]
The fashion trade show season is about to get underway with a variety of top shows starting this week, including Agenda in Long Beach on Tuesday-Wednesday, January 7-8, 2014, Bread and Butter in Berlin, and the upcoming Vegas shows in February. It’s an exciting time for major transitions to the trade shows, including new owners […]
AGENDA, the leading forum for the action sports, surf, streetwear, lifestyle and footwear industries, has a lot going on for its upcoming trade show January 7-8, 2014, in Long Beach, CA. First, it’s announced a strategic partnership with FLEXFIT—one of the world’s largest vendors of custom, private label headwear—as its exclusive headwear sponsor for an […]
We Are the Superlative Conspiracy (WeSC) decided to bring back its license deal, a 10-year arrangement with Oved Apparel, which also has license deals with brands such as PRPS and Modern Culture, in-house in the U.S. to try and get the brand back in line with the American marketplace. According to an interview in WWD […]
Liberty Fairs is on everyone’s radar next week for the upcoming Las Vegas fashion trade shows August 19-21, 2013, including MAGIC and Project, and a new collective of shows called Modern Assembly which includes leading-edge trade shows such as Agenda, (capsule), and now, Liberty Fairs. Launched by Sam Ben-Avraham, the man who started Project before […]
Story and Photos by Kathleen Gasperini and Tom Wallace Agenda has become the leading forum for streetwear, action sports-inspired, and lifestyle brands when it comes to fashion overall. But the Long Beach show, their most recent sandwiched between a smaller New York version and the upcoming Las Vegas show, is the kingpin of this genre. […]
On July 24, 2013, a day before the Agenda fashion trade show in Long Beach, CA, a core group of industry leaders, marketers, brand strategists, and presenters gathered for the 4th annual ASC Action Sports + Culture 2013 conference at the convention center’s conference theater, host to the legendary TED conference. Launched by Group Y, […]