Tag: energy

X Games Aspen’s New Queen, and Youngest Ever Gold Medalist Stuns in Snowboarding SuperPipe; Defending Champ in Men’s SuperPipe Rules

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X Games Aspen 2015 wrapped up yesterday, January 25, 2015, with some incredible results. On day 4, the X Games achieved the largest single-day crowd in X Games Winter history with 48,500 fans. The X Games Winter also featured more of a festival-like experience, ramping-up its musical performances throughout the Games and featuring a highlight […]

Alternative Energy and Lifestyle Effects on Youth Culture—How Brands Need to Adjust for the Future

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In our upcoming 3rd Annual Sustainability and the State of the Future Youth Culture Study 2014, we reveal a number insightful shifts in the youth culture marketplace based on their concerns, buying patterns, trends, and ideas regarding global climate change, a world of limited fossil fuels, and expectations from brands regarding sustainability. In this story, […]

Video Gaming Motivates Youth Actvisim with ReCharge for Sustainability and Darfur is Dying for Human Rights

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Linkin Park bassist Dave Farrell and drummer Rob Bourdon were among panelists at the recent Social Good Summit talking about how music and video gaming can introduce new players to issues of sustainability and activism. Such games are among a new breed of topics trending in the gaming industry recently and are attracting different types […]

Crayola Launches Colorcycle Program and Partnership with JBI, Inc. to Convert Markers Into Renewable Energy

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Here’s another example of the growing emphasis on recycling and cradle-to-cradle thinking at the teen level with Crayola’s latest program for schools to recycle markers into clean energy. Through a partnership with JBI, Inc., a recycling and energy company, Crayola is announcing to all schools K-12 in the United States to recycle markers through a […]

Coachella’s Human-Powered DJ Stage Among Cool Interactive Eco Elements at the Festival

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While obviously the main draw here at Coachella is the music line-up, the eco arts portion, courtesy of Global Inheritance provides new ways of doing things.

Big Wave Surfing’s Legendary Event The Eddie Aikau by Quiksilver Goes Off in Macking 50-foot Waves, Stoking Fans, Sponsors, Media

Oahu’s North Shore is getting pummeled by monster surf, launching the Eddie Aikau, producing big swells for the women’s Billabong Pro, and gearing up for the Billabong Pipeline Masters -the final event of the Vans Triple Crown.

The Rise of Women’s Motocross and the X Games Influence Pumps New Opportunities for Fans, Female Athletes, Sponsors, and Fashion

Slick conditions with SuperCross kickers provided intense excitement as the women’s motoX field raced fast, pulling freestyle moves that proved this is a sport at the cusp of its potential.