Tag: skate

Street League Skateboarding Enters Strategic Partnership with International Skateboarding Federation, Works on Olympics and Youth Games in Nanjing

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Skateboarding is getting more streamlined and moving closer to reality of an official Olympic sport (not just the Youth Games) after today’s announcement by Street League Skateboarding. On August 12, 2014, Street League Skateboarding (SLS) and the International Skateboarding Federation (ISF) announced a strategic partnership as the SLS endorses ISF recognition by the International Olympic […]

Footlocker Moves Skate Business CCS to Eastbay

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Footlocker announced June 26, 2014, that it would be moving their skate business from its CCS banner to Eastbay in a strategic transition. CCS was bought by Footlocker in 2008 for $102 million, and then transitioned from stores to online only. According to Footlocker, over the next several months, the CCS digital sites will continue […]

Street League Skateboarding Partners with Fox Sports 1 for Global Distribution

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Big news today, March 6, 2014 from Street League Skateboarding (SLS) regarding their upcoming season and partnership with Fox Sports 1. Check the video.   Here’s the news: FOX Sports and Street League Skateboarding (SLS) are proud to announce a new multi-year partnership that includes live broadcasts of the world’s premier skateboarding contest series on […]

Bonfire Snowboarding Turns 25 and Still Burning Hot: Brings Back the Fireman Parka, Launches Collab with Fourstar

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Premium snowboard outwear brand Bonfire celebrated their 25th Anniversary at the SIA Snow Show last week in Denver, CO. The brand, which was one of the first to incorporate a street-sensibility and artistic lifestyle element into snowboarding can also claim durability and quality to their pants and jackets, as attested by many riders who wear […]

Retail Round-up: Hawk Designs Sold for $19 Million; Macy’s Massive Lay-offs; Uniqlo On Among Youth Culture

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Fashion retail has been a roller coaster for the past few years, but over holiday season, we again see how some brands are able to capture a new marketplace and others continue to streamline in the wake of economic uncertainty. First, as Quiksilver announced several months ago, they continue to focus efforts on their core […]

The Agenda Experience Inspires with Fresh Streetwear, Action Sports, and Lifestyle Designs Capturing a Range Across Outdoor-Inspired to Music, Skate to Euro

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Story and Photos by Kathleen Gasperini and Tom Wallace The flagship Agenda trade show in Long Beach, CA, from January 7-8, 2014, represented a quintessential snapshot of where the marketplace of streetwear, action sports, and music-inspired lifestyle apparel, footwear, and accessories is headed. The show was packed with business being done at the brisk pace […]

Last X Games in Los Angeles Ends with Strong Finishes in Women’s Street Skateboarding

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The final ESPN X Games took over downtown Los Angeles August 1-4, 2013 in a bittersweet celebration as the X Games will move onto Austin, TX, in the summer of 2014. More than 19,000 fans came out to check out the events and activities which blanketed the L.A. Live event deck, Staples Center, and out […]

New Balance Creates Skateboard Sneaker In Partnership with Black Box Distribution–To Debut at Agenda

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New Balance has decided to enter into the skateboarding sneaker and lifestyle apparel market with their recent announcement of the launch of the New Balance Numeric or NB#. West-coast based Black Box distribution will produce and market the sneaker brand and apparel via skateboarding channels. “New Balance is proud to partner with Black Box on […]

Flashback to the Origins of Skate-Surf Culture: Venice Beach Surf and Skate Fest Brings-out Retro Boards, Decks, Classic Cruisers, and Memorabilia

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From old-school wooden Alva, Hobie, Sims, and Tenderfoot skateboard decks, to classic cruiser bikes like the 1965 Flightline, the Venice Surf and Skate Fest was a reminder of where the surfing, skateboarding, and beach cruiser crossover first took place. Retro surfing posters, Beach Boys music, and even classic Zipees roller skates rounded-out a scene that […]

Skateboard Culture’s Public Domaine Show in Paris at La Gaite Lyrique Brings Art, Video, Pros, Music, Lifestyle to the City

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With a series of events and exhibitions, the relatively new space La Gaite Lyrique is bringing global skate culture to the forefront in Europe.