Oakley has always been known for having some of the most leading-edge eyewear, from lenses that can practically stop a speeding bullet to fielding text messages and phone calls. Their latest innovation in this season’s goggle launch however takes the cake: Called the Airwave, this goggle, which looks more like large golden ant eyes, will […]
Park City, Utah to Close? Lawsuit Against Talisker Land Holdings Among Massive Dispute in Messy Battle for One of America’s Top Resorts
Park City, Utah, one of North America’s premier ski and snowboarding destinations, has filed a law suit against Canadian land owners, Talisker Land Holdings LLC on Monday, March 12, 2012 in an attempt to curb the tide of what may result in the closure of the resort and loss of 1,200 jobs. According to a […]
Burton to Exhibit at Outdoor Retailer for First Time -Joining Ranks of Action Sports Making the Move
Burton Snowboards is added to growing ranks of action sports brands heading to SLC for OR. Wonder how this makes SIA feel?
Snowboard Slopestyle Added to 2014 Olympics in Sochi; Wakeboard and Roller Sports Under Consideration for 2020
International Olympic Committee continues its attempt to attract youth culture with recent additions of new sports that are more relevant to today’s audiences.
Olympics Are Probably Moaning as ESPN X Games Announces New Expansion Now With 6 Events Globally
While the question continues to rage on, “what is action sports these days?” the X Games continues its global domination.
Action Sports Retailer Trade Show Folds, and Talk of a New ASR Already in the Works–How the Industry Has Reacted and What This Means, Really
Action sports organizations are lining up with statements, positioning, and talk of a new trade show. Label Networks weighs in.
Action Sports Size of Market–Surf, Skate, Snowboarding, BMX, Wakeboarding, FreeSkiing, Motocross–Plus Preferred Sports Programming Show Shifts in Youth Preferences, Participation, Opportunities, and Decline
To accurately quantify size of market requires data of youth that participate vs. those that don’t vs. those interested. Label Networks’ Fall Youth Culture Study includes fresh results for all action sports, plus shifts in programming preferences, viewing patterns, and crossover potential.
X Games Re-Cap: Athletes to Watch for Upcoming Olympics, Fresh New Sports, and Hot New Heroes (and Sponsorship Opportunities)
Here’s why the ESPN Winter X Games in Aspen are considered the Alternative Winter Olympics and in many cases, better, as new sports are tested and new heroes created with a completely different vibe.
Snowboarding vs. Skateboarding: What’s It Take to Get the Next Gen Involved
Comparing Label Networks’ data on both sports, this story shows the potential crossover and where things are heading for capturing a new generation of riders/skaters.
Skateboarding Potential: What’s It Take to Get the Next Gen Involved
Data from Label Networks’ annual Skateboarding, Snowboarding, Skiing Profile Report reveals ideas for increasing participation.