X Games Aspen 2013 made history with the largest 4-day crowd attendance ever with 115,000 people including a record-breaking 47,200 on Saturday alone at Buttermilk Mountain in Aspen, CO, January 26, 2013. While the X Games continues to be known as the “alternative Olympics” it also has some interesting snow sports in its competition line-up […]
The ASC is back but in a new and improved format. Now called Action Sports + Culture the conference, to be held during the first night of the Agenda trade show in Long Beach, CA, January 4, 2013, will feature speakers Jarka Duba, CEO/President of POC Sports, Amy Purda, Pro Snowboarder and Co-founder of Adaptive […]
In what’s become known as the crown-jewel of surfing, the Billabong Pipe Masters is one of the most highly anticipated surfing events in the world. Not only does it gather the top surfing pros from around the globe and industry elite, but the location, the Banzai Pipeline on the North Shore of Oahu, is known […]
As the snow sports industry continues to struggle with how to make itself a more eco-friendly business and outdoor technical apparel companies struggle along the same course, some skiers and snowboarders are figuring out ways to make the most of their urban environment, save on the cost of lift tickets, and utilize the local bus […]
It seemed inevitable, but it took awhile: Today, Wednesday, October 17. 2012, Nike announced it was ending it’s contract with Lance Armstrong. “Due to the seemingly insurmountable evidence that Lance Armstrong participated in doping and misled Nike for more than a decade, it is with great sadness that we have terminated our contract with him,” […]
When Shop-Eat-Surf scooped Transworld Business yesterday on the big action sports news that Hurley, and therefore Nike, decided to no longer sponsor the mega-surf event, the U.S. Open of Surfing in Huntington Beach, CA, the responses to answers were of course remarkably similar. But there’s more beneath the surface. In the Shop-Eat-Surf story, Tiffany Montgomery […]
The U.S. Open of Surfing in Huntington Beach, CA July 28-August 5, 2012 has become one the mostly highly regarded surfing competitions, mainly for the thousands of spectators that attend and the huge sponsorship from Nike (Hurley and Converse), and festival-like atmosphere. While the competition is great to watch, the event rarely has the waves […]
This time, the ones out of step regarding the Olympics isn’t the International Olympic Committee (IOC) but whoever made the decision about the Team USA apparel from the U.S. Olympic Committee (USOC). While the fashion industry is currently undergoing a strong push towards “Made in the USA” apparel and accessories, and the concept of Americana […]
In their first Future of Fashion Summit, Sportswear International provided a unique platform in Berlin, July 3, 2012, the day before Bread & Butter Trade Show for an impressive group of key speakers and topics ranging from changes in fashion and denim retail, to the Digital Lifestyle of today’s consumers (stay tuned for Label Networks’ […]
The FIS may not agree, but TTR (Ticket To Ride, founded by legendary snowboarder Terje Haakonsen) has never really played by their rules anyway. TTR World Snowboard Tour announced July 3, 2012, a name change from TTR World Tour to the World Snowboard Tour marking yet another stance on the fact that they are the […]