Tag: youth

Coca-Cola Launches 2nd Lives, Recycling Plastic Bottles Into New “Tools”…with More Plastic

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Coca-Cola continues to try and be green and gain credibility with global youth markets, but their latest campaign called 2nd Lives is a bad idea in numerous ways. The concept of recycling is obviously good, but the real motive is so obviously transparent as to make 2nd Lives look like the biggest greenwashing gimmick to […]

Footwear Shifts in Spending Patterns, Trends, and Influences Based on Sustainability—Subscribers Only

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Fresh results from our upcoming 3rd Annual Sustainability and the State of the Future Youth Culture Study 2014 dives into shifts in spending patterns, brands, and influences when it comes to youth culture and their choices in fashion, technology, footwear, entertainment, and lifestyle patterns. In this story, we take a look at how the landscape […]

Olympics X United Nations: Sign Historic Deal to Use Sports as Catalyst for Peace, Better World for Youth Culture, Environmental Sustainability

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Sports have always been a gateway to better communication and international relations, and now, the International Olympic Committee (IOC), has announced an historic deal with the United Nations signed by IOC President Thomas Bach and UN Secretary-General Ban Ki-moon. The agreement underlines that the IOC and the UN “share the same values of contributing to […]

Please Vote! SXSW Eco Conference Is Considering Label Networks as a Presenter on Youth Culture X Sustainability—Here’s What to Expect

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Label Networks is currently being considered as a speaker at the upcoming SXSW Eco Conference in Austin, TX, October 6-8, 2014. The first step however is to get supporting friends, colleagues, and those interested in our topic to vote on SXSW Eco’s Panel Picker until May 16. We hope you can support our presentation! Vote […]

Youth Culture Study Reveals “Least Liked” Fashion Brand, Rankings of Others High on the Radar, and the Challenges of Brand Backlash Targeting Teens

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In our recently released 14th Annual Spring Youth Culture Study 2014, among the many topics covered, we asked thousands of 13-25-year-olds across the United States, several questions about specific aspects of fashion. Included in this robust section of the Study were insights about what young people had in their closets, brands that resonate the most […]

Street Artist JR Premieres Les Bosquets with NYC Ballet; Choreography and Music Inspired by Portrait of a Generation

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Parisian-based street artist and TED Award winner, JR, will debut  “Les Bosquets,” the ballet he created in collaboration with New York City Ballet, with original music by Woodkid, and guest dancer Lil Buck on April 29th, 2014. JR’s debut as a choreographer will involve 42 dancers on stage. Les Bosquets is inspired by JR’s first […]

REI Foundation Awards $410,000 to Engage Greater Diversity and Youth Culture with Nature

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REI continues its pledge to get more younger people, and a greater diversity in touch with nature. On Earth Day, REI Foundation announced  that a total of $410,000 would be awarded the Children & Nature Network (C&NN), Futuro Media Group, Outdoor Foundation and YMCA of the USA. “The REI Foundation’s mission is to better connect […]

New Youth Culture Consumer Insights Study Reveals Distinct New Lifestyle Directions, Social Network Shifts, Unique Market Trends in Spending, Fashion, Footwear, Music, Communication, Entertainment, Sports

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We are pleased to present our 14th Annual Spring Youth Culture Study 2014! April 9, 2014, Los Angeles, CA— Fresh consumer insight from Label Networks’ 14th Annual Spring Youth Culture Study reveals key findings that leave little doubt that a new generation has come into their own, creating distinctly unique patterns in spending, social networking, […]

Fashion Retailers Recreate Social Hang-outs to Attract New Youth Markets: Example, Adidas Originals, Berlin

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Fashion retailers have long been struggling to figure out how today’s new youth marketplace of teens prefer to shop. At Label Networks, we’ve concentrated on asking questions about such changes in spending and shopping patterns, and the differences between shopping in malls, stores, and online among 13-25-year-olds across the United States in our 14th Annual […]

Windells and High Cascade Snowboard Camp Bury the Hatchet, Create New Partnership for World’s Greatest Action Sports Camps: The Funnest Place on Earth

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After years of being highly competitive towards capturing youth to attend their action sports camps, last week Windells Camp and High Cascade Snowboard Camp announced that they will be forming a partnership to deliver premiere year­-round Snowboard, Freeski, Skateboard, and BMX camps under the newly formed We Are Camp, LLC. The strategic partnership draws upon […]