Nikita Clothing, the original streetwear, snowboard, and lifestyle apparel brand for young women, and Bonfire, the snowboard/lifestyle brand for guys, has announced that their parent company, Pretty Great LLC will be operating its European headquarters out of Munich, Germany. According to Boardsports Source, Pretty Great President, Rob Myers, will continue to work out of the […]
Nikita and Bonfire Move Operations to Munich and the Latest on the Brands
Amer Sports Sells Snowboarding and Lifestyle Brands Nikita and Bonfire to Singapore Investment Group
Amer Sports, the Finnish-based company known for also owning Salomon and various baseball sporting brands, has sold the women’s snowboarding and lifestyle brand Nikita and core snowboarding brand Bonfire, for an undisclosed amount at this time to CRN Pte Ltd., known as Pretty Great, based out of Singapore. There were rumors that Bonfire and Nikita […]
Nikita and Bonfire Snowboarding Welcome Vicki Vasil as New Brand Manager
News from Nikita Clothing and Bonfire Snowboarding: Nikita Clothing and Bonfire Snowboarding are pleased to announce the addition of Vicki Vasil as brand manager. Vicki will be based in Portland, Oregon, headquarters for both brands, and work closely with the design teams, including Nikita Founder Heida Birgisdottir, who is based in Reykjavík, Iceland. Vicki most […]
Bonfire Snowboarding Turns 25 and Still Burning Hot: Brings Back the Fireman Parka, Launches Collab with Fourstar
Premium snowboard outwear brand Bonfire celebrated their 25th Anniversary at the SIA Snow Show last week in Denver, CO. The brand, which was one of the first to incorporate a street-sensibility and artistic lifestyle element into snowboarding can also claim durability and quality to their pants and jackets, as attested by many riders who wear […]
Nikita Bought by Amer Sports—Owners Bonfire and Salomon Snowboards
Heida Birgitsdottir, co-founder and Head of Design for Icelandic brand Nikita.Nikita, the Iceland-based brand for Girls Who Ride, launched in 1998 by Runar Omarsson and Heida Birgitsdottir, has been acquired by Finnish sport group, Amer Sports. The move was part of Amer’s ongoing strategy to invest more in action sports, including apparel and footwear brands. […]
Agenda’s 8th Fashion Trade Show for Streetwear and Action Sports Packed Buyers and Brands, Showcasing a Strong Crossover as New Trends and Ideas Emerge
The kick-off to fashion trade show season for 2011 started with a bang as Agenda opened doors in Anaheim, creating new buzz and a silver lining for the evolution of lifestyle fashion, music, arts, and action sports.
Snow Industries of America (SIA) Trade Show Appears Recession-Proof, But Does the Industry Have its Head in the Snow?
Board graphics ruled, science in outwear is now the norm, and bindings are finally looking cool. That’s just a start.