Good luck with this idea, IOC. Recent announcements from the International Olympic Committee to try and limit athlete usage of Facebook and Twitter during the upcoming London Games so as not to impose on sponsors and media coverage rights will be about as challenging as running the 100 meter dash in 9 seconds flat. While […]
Similar to The Social Network movie about the origins of Facebook, 21-year-old film director Julian Marshall is creating a short film about the origins of Obey and Shepard Fairey back when he went to school at Rhode Island School of Design (RISD). Based on the trailer, the film looks promising and is now on kickstarter […]
The non-profit organization Sustainable Surf, the leader is creating surfboards out of recycled materials and guidelines for green events, has partnered with ASP North America for the 2012 season. This could set new standards for action sports events in general. The goal of the partnership is to provide a useful framework for looking at event […]
Totalitarianism may not be so far removed as it once seemed when George Orwell penned his classic “1984” in 1949. The timing seems eerily perfect for another remake, which street artist Shepard Fairey has been rallying for by moving forward to get Imagine Entertainment’s power players Brian Grazer and Ron Howard on board. Shepard, who […]
The U.S. Open of Snowboarding from March 5-11, 2012 at Stratton Mountain, VT continues its tradition moving into its 30th year by attracting the top snowboarders from around the world in what’s known as one of the most prestigious event in the sport. Featured riders in halfpipe and slopestyle including Shaun White, Kazuhiro Kokubo, Iouri […]
Backpacks in the traditional sense are getting a make-over these days as new “heritage” brands and streetwear are turning to creating their own versions of this key utilitarian accessory. No longer the territory of a monopolized few, the standard schoolyard Jansport, or even super-techy versions with built-in music listening device pockets and secret headphone holes, […]
While MAGIC fashion trade show and all of the surrounding shows in Vegas from February 12-15, 2012 bring out some of the best in new fashion brands, buyers and trends, one aspect that has quickly caused a ripple effect actually came from Sourcing and the seminar “China, the Dragon in Transition: Sourcing From and Selling […]
In honor of Chinese New Year, the Year of the Dragon representing power and luck for 2012, we take a look at some creative footwear coming out of China and latest trends in collaborations. First, celebrating 30 years of Nike being in China and 30 years of the Nike Air Force 1, Beijing designer Wang […]
The concept has been in the works for some time so it’s no surprise really that Association of Surfing Professionals (ASP), which has been going through a crisis recently, has initiated an Anti-Doping Policy for their 2012 season. Unlike many other professional sporting events, surfing has never had such a policy, which many in the […]
The Olympic Games continue to try and engage people, particularly youth culture, through a variety of campaigns that often completely miss the mark, mostly because the sports they profile are rarely on the radar among a new generation. However, we will give them some cred for their latest new social media program called “Show Your […]