There’s been much speculation among pro snowboarders and fans of snowboarding regarding Burton’s announcement yesterday, July 30, 2012, to move the U.S. Open of Snowboarding, which has been held at Stratton, VT for 27 years, to Vail, CO for the event February 25-March 2, 2013. More traditional riders feel the heritage of the sport is […]
Category: Events
U.S. Open of Snowboarding Moves from Stratton, VT to Vail, CO—Mixed Emotions As Heritage Gets Trumped for Festival-Like Event
Banksy Strikes Just as London Cracks Down on Street Art for Olympics
The London Games begins this week with the opening ceremonies on July 27, 2012, and the London police have been all over ridding the city of street art in preparation. Of course, this is the perfect time for notorious Banksy to strike and so far, two fabulous pieces have captured the attention of street art […]
Denim Round-up: Guerilla24 Selvedge Denim From Hong Kong; True Religion Goes Americana; Bread & Butter’s Denim Religion Show
Introducing Guerilla24 Guerilla24, a unique new denim brand from Hong Kong featuring selvedge jeans, is taking an interesting marketing route of utilizing street art as the backdrop to the appropriately named Guerilla24. Debuting earlier this month in the downtown street art gallery Crewest, the brand collaborated also with Bullet Magazine for its opening show, attracting […]
Sponsorship Effectiveness and Youth Culture: What is the best ONE thing a sponsor can do to grab your attention? Fresh Data from Label Networks’ Summer Youth Culture Study 2012
Lifestyle sponsorship is vital when it comes to reaching youth culture today, and as quantified with the results of this question from the Advertising and Sponsorship section of our Summer Youth Culture Study 2012—“The Digital Lifestyle,” the top preferred methods of sponsorship are most relevant to their lifestyles in specific ways. Here’s what works best, […]
Team USA Outfitted by Ralph Lauren Actually Made in China–Fashion Industry Gets Pissed at the USOC
This time, the ones out of step regarding the Olympics isn’t the International Olympic Committee (IOC) but whoever made the decision about the Team USA apparel from the U.S. Olympic Committee (USOC). While the fashion industry is currently undergoing a strong push towards “Made in the USA” apparel and accessories, and the concept of Americana […]
Summer Youth Culture Study 2012—“The Digital Lifestyle” Preps Brands with Fresh Insight on Changes in Social Network Patterns, Ad Preferences, Sponsorship Effectiveness, Technology, Cell Phones, Music Influences, More
Today’s youth culture is undoubtedly the most tech-savvy generation in the world–the results of growing-up in a constantly connected world. They are also the demographic that’s pushing change in social network patterns such as branching off from Facebook, to presenting new ideas in cell phone feature preferences, new advertising challenges, and unique sponsorship opportunities. Understanding […]
BMX Freestyle Street Brings Greater Attention to the Growing Attraction of BMX, as Indicated at X Games with Garret Reynolds Five-Peat Win with a 540 Barspin Wallride
More great photos and moves from the X Games from June 28-July 1, 2012 in downtown LA took place in BMX Freestyle Street–—a genre of BMX competition which also includes Big Air, Park, and Vert. Street however deals within a manmade course that’s meant to replicate the urban landscape and obstacles that an average […]
Mid-Summer Update on Winter News: TTR World Tour Changes Name to World Snowboard Tour, Giving Cred to World’s Most Significant Snowboard Tour
The FIS may not agree, but TTR (Ticket To Ride, founded by legendary snowboarder Terje Haakonsen) has never really played by their rules anyway. TTR World Snowboard Tour announced July 3, 2012, a name change from TTR World Tour to the World Snowboard Tour marking yet another stance on the fact that they are the […]
X Games Descends on LA, Freestyle MotoX Pushes Limits with Japan’s Taka Higashino Taking Gold
Photos by Tom Wallace Last weekend, June 28-July 1, 2012, downtown Los Angeles was transformed into the platform for the X Games, often referred to as the alternative Olympics by action sports fans. Events ranging from skateboarding vert and street, to BMX in the same disciplines, freestyle motoX, and rally car racing make for […]