Partnering with Topspin, Songkick, iTunes, and Amazon, Google’s YouTube Merch Store will pack it in for musicians and fans.
Category: Marketing/Advertising
Today’s Youth Demographic Attracted to New Methods of Advertising -Data, Quotes, Examples from Label Networks’ Fall Youth Culture Study 2011
This story reveals that most brand ads not only don’t “get” today’s youth, but results equal in brand backlash. But there are solutions.
What’s the ONE Best Thing a Sponsor Can Do to Grab Your Attention? -Fresh Data from Label Networks’ Fall Youth Culture Study 2011
New data results from the Fall Youth Culture Study provide insights for planning 2012 sponsorship programs to reach today’s new youth culture markets.
Streetwear Round-up: Paul Gomez Leaves Hurley for Podium; HUF Shutters Fairfax Store; Black Diamond Takes Over Carhartt Footwear License; Comune Official Statement
Many changes have taken place in action sports and streetwear in the past few weeks. Here’s the latest.
H&M Announces Another Game-Changing Collaboration -Versace
One of the world’s most legendary names in fashion is the next fast-fashion retailer’s muse. This will be exciting.
Art X Advertising with Commercial Break -Video Intervention at 54th Venice Biennale
Great example of art and advertising crossing boundaries, but the collaborators themselves are quite unique–POST iPad Magazine, Garage from Moscow, Neville Wakefield.
Art in the Streets at Geffen MOCA Brings Graffiti and Street Art to the Forefront, Featured for the First Time Inside an American Museum
The ironic nature of bringing outdoor art inside isn’t the only thing causing waves with this exhibition. Spanning the history of the movement from Jamie Reid’s Sex Pistols’ to Banksy oil paintings, Jeffrey Deitch’s vision is creating a stir.
Coachella Announces Expanding to Two Weekends in 2012
In an effort to accommodate more fans, Coachella, arguably one of the top music festivals in the world, is doing it twice, back-to-back.
Adidas’ Upcoming 10-Year Anniversary with Y-3 Designer Yohji Yamamoto Features Rare Documentary on the Shy Designer and His Inspiration
Adidas keeps Yamamoto on a pedestal, creating only the high-end collection Y-3. Strategically, it makes sense. In new short documentary, Yohji reveals his inspiration.
Ksubi Launches the Kolor Project -Beautiful Campaign for Colored Denim Incorporating Video and 80’s Muscle Cars
Another excellent short video from the denim scene is Australia’s Ksubi using colored denim, models, and 80’s muscles cars in a very unique vignette.