Category: Marketing/Advertising

Bikes X Art -Shepard Fairey’s Agency Collaborates Again with Trek This time for Team RadioShack

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The Art of Transportation is something we often refer to when it comes to one of the significant changes in how a new generation is re-thinking aspects of their lifestyles. In this case, the upcoming Madone 6.9 SSL combines traditional RadioShack iconic colors and Fairey’s iconic messaging.

China Youth Culture’s Future Concerns, Changes, and Comparisons to Other Youth Markets, Provides Vital Insight for Marketers and Brand Managers Looking to Tap Into the World’s Largest Youth Population

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What motivates and concerns youth culture of China is telling in why certain lifestyle brands and subcultures are attractive or not. Reflecting on data results from Label Networks’ China Youth Culture Study.

Euro Americana -How European Fashion Players (and Japanese) Do Americana Better than We Do

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With Wrangler winning the Swedish Golden Egg award for best advertising, it’s time to take another look at how other countries cop Americana and make it their own.

How China’s Youth Culture May be America’s Best New Fashion Market -Excerpts and Data from Label Networks’ China Youth Culture Study

Label Networks’ 3rd China Youth Culture Study covering Beijing, Shanghai, and Guangzhou reveals that despite the global economic downturn, the tables have turned as American fashion brands discover new market opportunities.

Street Artist Zevs Liquidated Versions Show Takes High Finance Debacle Head-On

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One of our favorite street artists, Zevs is known for tweaking iconic brands’ logos, creating a psychological liquidating effect through art and color.

AP Sues Urban Outfitters, Zumiez, and Nordstrom Over Fairey HOPE T-shirt Sales

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Even though Shepard Fairey and the AP are now BFF’s doesn’t mean that the retailers who made money off the Obama Hope Poster T-shirts are in the clear.