Category: Spending Patterns

When you go into a store to buy clothing, what influences you the most in your purchasing decisions? -Fresh Data from Label Networks’ Spring Youth Culture Study 2011

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As part of a robust section on Fashion from the Spring Youth Culture Study 2011, we take a look the results to one question on in-store influences and what’s most important to youth when it comes to shopping.

American Eagle’s 4th Quarter Is Up, But Speculation Surfaces As Target Acquisition and New CEO Prospects Underway

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Changing tides for this popular brand indicates shifts in the marketplace for youth retailers overall, as higher costs of cotton and other things are forcing new changes for 2011.

Snowboarding: Size of Market, Perceptions, and What It Will Take to Get the Next Generation Stoked to Ride

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Fresh data from our Fall Youth Culture Study 2010, combined with forecasts from previous Label Networks’ data provides insight into how this industry is taking shape and where market potential lies.

Sponsorship Effectiveness and Youth Culture -“What is the ONE best thing a sponsor can do to grab your attention?”

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Knowing what works best vs. what doesn’t offers key understanding of youth markets and ways brands can reach their target markets based on sponsorships. Fresh data from Label Networks’ Advertising and Sponsorship Report in the Fall Youth Culture Study 2010.

Youth Culture Turns to Saving In Changes in Spending Patterns

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Label Networks data reveals why youth culture is cutting back on spending, their motivations, and differences by demographics.

Lost Generation: Examining the Changing Psychodemographics of Youth Culture Today, Brands Can Create Authenticity and Do Good by Supporting Key Concerns

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Taking a look at what youth markets are most effected by in their daily lives, from lack of jobs, to gas prices, to teen suicide, provides new understanding and ways to connect to a new generation.

Denim: The Size of Market, Which Youth Demographics Are Buying Most, Best Price Points, and Greatest Potential

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The recession has taken its toll on many fashion industries, particularly premium denim, however based on in-depth cross-tabs of our youth culture data, certain new markets reveal far more resiliency and growing at targeted price points.

Youth Culture Reponses: What’s the most important to you when buying fashion?

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Youth culture changes in what influences them most when buying fashion now, reveals some new opportunities for capturing marketshare. Fresh results from Label Networks’ Summer Youth Culture Study 2010 -Back to School.

What Would Make It Easier for You To Buy the Things That You Like the Most?

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Fresh data from LN’s Summer Youth Culture Study illustrates new preferred ways that 13-30-year-old’s would like to shop. Dynamic changes show great marketing possibilities.