By Age Chart from Label Networks’ Summer Youth Culture Study–Back-to-School.

In this story taken from our Summer Youth Culture Study 2010 -“Back-to-School” we take an in-depth look at the question, “The following is the most important to me when buying products “ This was taken from the fashion and footwear section so the responses have to do with these categories. In addition, the percentages add up to more than 100% because respondents were allowed to answer more than 1 question.

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