Category: Sponsorship

Surf Round-Up: Sustainable Surf Creates Stringer Society; Association of Surfing Professionals Adds Another Tour Sponsor, Pacifico

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Sustainable Surf has added another layer to improve the surfing lifestyle through sustainability, including protecting our ocean environments. Through a new Kickstarter campaign, they have launched the Stringer Society whereby people can become members to help Sustainable Surf continue to forge a path for the next 100 years of wave sliding. Their goal is to […]

H&M Announces at Coachella Next Designer Collab with Alexander Wang; Plus Release of Sustainability Report

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In their 5th year as a sponsor of the Coachella Music and Arts Festival, H&M has had a busy week already. But yesterday, at Coachella, they announced their next designer collaboration with Alexander Wang, and the release of their latest Sustainability Report from 2013. In terms of the collaboration, this partnership marks the first time […]

Global Inheritance Launches the Saving Nature Arcade: Solar-Powered Twist on 8 Bit Video Games at Coachella

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Who ever said sustainability couldn’t be fun has clearly never seen what Global Inheritance creates at Coachella Music & Arts Festival. Other than the epic music line-up, Coachella is also known for its unique art exhibitions, including Global Inheritance’s TRASHed street art bins featuring 50 artists, seesaw charging station, Recyclosaurus Rex, and now,  the Saving […]

New Youth Culture Consumer Insights Study Reveals Distinct New Lifestyle Directions, Social Network Shifts, Unique Market Trends in Spending, Fashion, Footwear, Music, Communication, Entertainment, Sports

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We are pleased to present our 14th Annual Spring Youth Culture Study 2014! April 9, 2014, Los Angeles, CA— Fresh consumer insight from Label Networks’ 14th Annual Spring Youth Culture Study reveals key findings that leave little doubt that a new generation has come into their own, creating distinctly unique patterns in spending, social networking, […]

Fashion Brands Invade Coachella Music & Arts Festival with Competing Pool Parties, After-Hour DJ Sessions

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Photos by Label Networks With the first weekend kick-off of Coachella Music & Arts Festival taking place this weekend April 11, 2014, we take a look at how it’s become the unofficial festival fashion forecaster for the summer. Each year, Coachella not only showcases top bands usually putting out new albums of the year, and […]

Windells and High Cascade Snowboard Camp Bury the Hatchet, Create New Partnership for World’s Greatest Action Sports Camps: The Funnest Place on Earth

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After years of being highly competitive towards capturing youth to attend their action sports camps, last week Windells Camp and High Cascade Snowboard Camp announced that they will be forming a partnership to deliver premiere year­-round Snowboard, Freeski, Skateboard, and BMX camps under the newly formed We Are Camp, LLC. The strategic partnership draws upon […]

Kelly Slater Leaves Quiksilver After 23 Years, Will Launch Own Brand with Kering Group

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In a letter to the surfing industry and posted on the Association of Surfing Professionals (ASP) site, legendary surfer Kelly Slater says good-bye to his long-time sponsor Quiksilver and tells of his plans to embark on his own brand with the Kering Group. The 11-time ASP World Champ will be launching his own sportswear/lifestyle apparel […]

World’s Biggest Heavy Metal Tour Rockstar Energy Drink Mayhem Festival Announces Line-up, 4 Stages, Return of Ice-T

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The world’s biggest heavy music touring festival, the ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL in its seventh annual sojourn, is pleased to announce the official 2014 artist line-up with the boldest, largest, loudest and most diverse lineup to date. Not only will this year’s festival include the massive ROCKSTAR ENERGY DRINK MAIN STAGE and COLDCOCK AMERICAN […]

Global Inheritance Introduces the Oasis Water Bar for Upcoming Festivals Comparing Water of the Present and Future

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Global Inheritance steps-up once again with another sustainability initiative to introduce climate change issues to youth culture markets through on-site, interactive sponsorship programs. Their latest brings awareness to water through their traveling Oasis Water Bar. With the current record breaking drought in California, and a growing global water scarcity, the need for solutions and actions […]

World of X Games to Launch on ABC and Also Feature Pro Surfing

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ESPN has officially launched World of X Games, a series featuring a variety of X Games and athlete-focused content on ABC including stops along the Association of Surfing Professionals (ASP) World Tour. The first World of X Games for the ASP men’s and women’s pro surf tour recap shows started with the first men’s stop […]