Chic trade show in Beijing.

In truth, for even the most localized trendsetting brands, it’s of vital important to know what’s taking shape among China’s youth culture as the ripple effects from the sheer heft of their size continue to shape global economics and opportunities.

However the fast-paced changes within a new generation of middle class consumers has greatly shifted effects of fashion and with it, the growing market opportunities for American brands.

More specifically, there are three distinct trends shifting the landscape of fashion that will greatly affect not only manufacturing, but growth opportunities and trends in general.

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